Welcome back to Marketing People Love, with your host Jacques Spitzer. Today I have Part 2 with Katie Babineau, Global Head of Marketing at Snapchat, who knows a thing or two about creating marketing that people love. We will be diving even deeper into AR and all things future marketing. Katie is living in the future every day as part of their augmented reality division at Snap Labs. She's worked for Sony, GoPro, Apple, and now Snapchat. So get ready to learn more about where augmented reality is headed for brands and what is inspiring Katie, with examples from brands using augmented reality to create marketing people love. And don't miss our vicious argument about whether it's more important to be nice or kind. Lets dive back in!