Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today part 2 of my interview with Cody Plucker, CMO at Jones Road Beauty, who I met actually through Twitter because he is someone who is thinking about marketing 24 seven. And I'll warn you, this is not necessarily a conversation about beauty, but it is a beautiful conversation about the beauty of marketing. Sparks fly as we talk about the ROI of joy and debate data versus vibes, as he says. How did you brand building and performance? What is working right now for Jones Road Beauty and the compounding Interest of brand storytelling? We also talk about what he's focused on for 2023, and there are some moments that are just so beautiful that both of us agree that we want to rewind in real time just to hear it again. So go ahead, put this podcast on maybe while you're doing your makeup. Cody, welcome to marketing People Love.