In theory, podcasts are a great thing for B2B and B2B SaaS companies. They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos). But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven. When a marketer is asked by a CEO about how to measure a podcast's success, the answer is "a podcast can be quantified but many of the benefits aren't visible". To get insight into the B2B podcast landscape, I connect with Tom Hunt , founder of Fame. We talked about: - Whether companies are still enthiastic about podcasts - How to sell a podcast to. CEO or CMO - The role and value of an internal podcast for employees - Whether CEOs really understand their customers, and how a podcast and creating content is a great way to discover valuable insight.