One of the more interesting business trends is the rise of the fractional executive. It's the idea that you can someone with skills and experience but not on a full-time basis. It's an intriguing model for companies looking to fill gaps economically. In this episode of Marketing Spark, I sit down with Malcolm Lewis to explore the fractional CMO (FCMO) model. We look at the definition of FCMO, what they do, how to hire one, and how to define the rules of engagement. Malcolm also talk about the value of positioning as a pillar of the B2B marketing foundation. Learn more about how I help B2B SaaS companies with positioning.