In this episode of Marketing Spark, we're excited to have Alex Smith, the i author of "No B******t Strategy" and the founder of BasicArts.org.  Alex challenges the status quo, believing strategy should be motivating and straightforward rather than complex and dull.  He illustrates how simplicity and inspiration can lead to incredible business achievements through captivating stories and real-life examples.  This episode is more than just a deep dive into strategic theories; it's a thought-provoking discussion filled with Alex's enthusiasm and practical insights; it's perfect for B2B and SaaS business and marketing leaders looking to revitalize their approach to strategy.