In this "AuthoredUp" podcast episode, Ivana Todorovic discusses her entrepreneurial journey and the creation of AuthoredUp, a tool enhancing LinkedIn content creation.  She highlights the pivot from a startup to a successful business, focusing on maintaining authenticity while growing a global user base. Ivana shares insights into LinkedIn's evolving role in content marketing and the challenges of content creation on the platform.  The episode also explores AuthoredUp's alignment with LinkedIn's policies, its transition from a free beta to a paid service, and the importance of community engagement in business growth.