In this episode of Marketing Spark, host Mark Evans sits down with Benji Hyam, co-founder of Grow and Convert, to explore the fast-changing content marketing landsscape. They explore the future of SEO, discussing how evolving algorithms and user behaviors shape strategies for visibility.  Benji shares his expertise on the power of brand positioning in content marketing, emphasizing its impact on engagement and conversion.  A thought-provoking segment questions the role of AI in content creation, pondering whether it could ever replace human creativity.  The conversation then shifts to crafting effective content for the bottom of the sales funnel, providing actionable insights for converting prospects. F inally, they tackle the delicate balance between leveraging AI for content creation while maintaining the unique spark of human creativity.