Creativity and speed-to-market - how do you balance the two? In this episode, we chat with Lisa Vielee, President at Well Done Marketing. She has more than 20 years of marketing and communications experience and previously worked at Gracie Communications, Office of the Governor of Indiana, Hetrick Communications, The Children’s Museum of Indianapolis, and more.  We’re talking about balancing creativity and the need for instant gratification, responsive marketing, helping brands navigate a...

Hot take: you haven't really lived as a marketer until you've been on a marketing team of one. In this episode, we chat with Anna Schott, Director of Marketing at EcSell Institute. She has nearly 10 years of marketing experience and is known for promoting a 3.7 million viewed TEDx Talk and book. We’re talking about how she transitioned from list buying to creating an inbound machine, the pros and cons of being a marketing army of one, determining when to outsource, and so much more.

In this episode, we chat with Elisa Padilla, former Senior Vice President of Creative Strategy and Partnership Marketing at Roc Nation. She has more than 25 years of marketing leadership experience at brands such as the Miami Marlins, The Howard Hughes Corporation, Apple, Brooklyn Sports & Entertainment, and more.  We’re talking about why every marketer needs to invest more in their brand, how consumer expectations have changed since COVID-19, great examples of customer marketing and...

There's only so much content a team can produce. So how can you drive more organic traffic through content with limited resources? Enter: guest blogging. In this episode, we chat with Rebecca Reynoso, Guest Post Program Manager at G2. She has more than five years of content marketing experience. She’s driven a steady track of 550,000 website sessions with 80 percent of traffic from organic. We’re talking about the value of a guest blog program, how to get writers to participate in your guest...

What do start-ups and the early days in your career both have in common? They both can feel like building a plane while in flight. In this episode, we chat with Sara Pion, Brand Content Manager at Alyce where she helps develop Alyce’s content strategy. Previously she was at Drift where she held roles in growth marketing, conversational marketing, and customer advocacy. We’re talking about why startups are similar to building a plane in the middle of a flight, why you must know everything...

Marketing isn’t about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we’ve used in the past don't work anymore. It’s about passionaley believing in your company’s message and getting others to believe in it too. In this episode, we chat with Justin Keller, Vice President of Marketing at Terminus. He has more than 15 years of marketing experience and previously held marketing leadership roles at Sigstr, Whil Concepts, Jazz.co,...

Marketing and wine. Talk about two of my favorite subjects...in the same podcast episode. But we’re not just talking about any type of marketing, we’re talking about international marketing and why it’s foolish for marketers to assume what works in one country will work in another. In this episode, we chat with international marketing expert, Katarina Hakansson. She has more than 15 years of international marketing experience and previously worked at Taxback International, Design Council,...

Spoiler alert: influencers are not only found on TikTok or Instagram. Some of the best influencers for your brand are actually employees. In this episode, we chat with Laura Rose, Global Marketing Director at STANLEY Security. She has more than 10 years of marketing experience and previously worked at Koorsen Fire and Security, Target 20 CRM, The Bottom Line, and digitalKnowledge. We’re talking about how to create an exceptional brand experience, benefits of creating an internal influencer...

In this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content...

In this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content...

Let’s not sugarcoat it...2020 was a rough one. For many reasons. For marketers in particular, we had to throw all of our 2020 plans into the trash. So yes, 2020 probably won’t win the “Best Year Ever” award, but it did teach us a lot about ourselves. For 2020’s final episode, Stephanie Cox is recounting the top lessons she’s learned as a marketer this year. We’re talking about why planning every detail may not be in your best interest, why we saw a ton more creative work in 2020 compared to...

Let’s not sugarcoat it...2020 was a rough one. For many reasons. For marketers in particular, we had to throw all of our 2020 plans into the trash. So yes, 2020 probably won’t win the “Best Year Ever” award, but it did teach us a lot about ourselves. For 2020’s final episode, Stephanie Cox is recounting the top lessons she’s learned as a marketer this year. We’re talking about why planning every detail may not be in your best interest, why we saw a ton more creative work in 2020 compared to...

So, Stephanie went kind of viral last week on social media thanks to #MarketingTwitter. We had an overwhelming number of responses from marketers who wanted to be on the show and learn more about what it takes to produce a podcast. In this episode, we chat with Michelle Lawrence, Content Marketing Specialist here at Lumavate. We’re talking about the ins and outs of podcasting, why we rebranded REAL MARKETERS, how to create tons of great content from one episode, and why big names shouldn’t...

So, Stephanie went kind of viral last week on social media thanks to #MarketingTwitter. We had an overwhelming number of responses from marketers who wanted to be on the show and learn more about what it takes to produce a podcast. In this episode, we chat with Michelle Lawrence, Content Marketing Specialist here at Lumavate. We’re talking about the ins and outs of podcasting, why we rebranded REAL MARKETERS, how to create tons of great content from one episode, and why big names shouldn’t...

Paid media...oh how marketers love and hate you all at the same time. When your paid media strategy is working, it feels like you’re on top of the world as you watch sales or leads come in. And when it’s not working...it feels like you’re basically throwing money away. In this episode, we chat with Brett Westerman, Founder at Oktober Media specializing in B2B and B2C paid media. He has more than 15 years of marketing experience in driving incredible SEO and paid media results for various B2B...

Paid media...oh how marketers love and hate you all at the same time. When your paid media strategy is working, it feels like you’re on top of the world as you watch sales or leads come in. And when it’s not working...it feels like you’re basically throwing money away. In this episode, we chat with Brett Westerman, Founder at Oktober Media specializing in B2B and B2C paid media. He has more than 15 years of marketing experience in driving incredible SEO and paid media results for various B2B...

Perfection. Control. My fellow Type A personalities know what I’m talking about on this subject. So many of us are engrained to not make mistakes from such a young age and it often continues with us into adulthood. While striving for perfection may seem like a good idea initially, it actually tends to hold you back in your marketing career if you’re constantly waiting for perfection and increasing your time to market. Years of experience has taught me and many other marketers that speed is...

Perfection. Control. My fellow Type A personalities know what I’m talking about on this subject. So many of us are engrained to not make mistakes from such a young age and it often continues with us into adulthood. While striving for perfection may seem like a good idea initially, it actually tends to hold you back in your marketing career if you’re constantly waiting for perfection and increasing your time to market. Years of experience has taught me and many other marketers that speed is...

Failure. No one seems to like to talk about it, but it happens to all of us. No matter how many years of experience you might have, you’re destined to fail at something in your career. And I’m here to tell you that it’s OK. From finding a typo in a piece of content countless people reviewed to spending an entire year’s budget in a month to sending out a broken email to hundreds of thousands of subscribers...you get the idea. We’ve all been there, done that. And we’ll likely fail countless...

Failure. No one seems to like to talk about it, but it happens to all of us. No matter how many years of experience you might have, you’re destined to fail at something in your career. And I’m here to tell you that it’s OK. From finding a typo in a piece of content countless people reviewed to spending an entire year’s budget in a month to sending out a broken email to hundreds of thousands of subscribers...you get the idea. We’ve all been there, done that. And we’ll likely fail countless...

It’s true. You don’t need everyone to like you. And your company doesn’t have to be for everyone. In fact, it’s probably better that it’s not if you really want to stand out. Most companies would be weary of publicly admitting their company isn’t for everyone, but not this week’s guest on Real Marketers. In this episode, we chat with Kelli Maxwell, CEO at Campfire Blend Coffee Co. and Owner of Ember Marketing Group. She has more than five years of marketing experience and started her career...

It’s true. You don’t need everyone to like you. And your company doesn’t have to be for everyone. In fact, it’s probably better that it’s not if you really want to stand out. Most companies would be weary of publicly admitting their company isn’t for everyone, but not this week’s guest on Real Marketers. In this episode, we chat with Kelli Maxwell, CEO at Campfire Blend Coffee Co. and Owner of Ember Marketing Group. She has more than five years of marketing experience and started her career...

What comes to mind when you think of field marketing? I bet you think of events...at least it was in a pre-COVID world. For years, field marketing has been partnering with sales teams in a specific region to create VIP events for key prospects. And it’s worked extremely well. Then COVID-19 happened and everything changed. So, what does field marketing look like now? Is there even still a need for it? The answer is a definite YES. In this episode, we chat with Nick Bennett, Director of Field...

What comes to mind when you think of field marketing? I bet you think of events...at least it was in a pre-COVID world. For years, field marketing has been partnering with sales teams in a specific region to create VIP events for key prospects. And it’s worked extremely well. Then COVID-19 happened and everything changed. So, what does field marketing look like now? Is there even still a need for it? The answer is a definite YES. In this episode, we chat with Nick Bennett, Director of Field...

There are a lot of ways to get started in a career in marketing. Some individuals attend college and graduate with a degree in marketing. Some fall in love with marketing during an internship and make it their career. Then, there are others that find their way to marketing in an unique way. And that’s exactly how this week’s guest got into marketing. In this episode, we chat with Kate Bradley Chernis, marketer turned co-founder and CEO at LatelyAI. She started her career in radio and...