Happy MLK Day! So I did this once before where I had a couple of startup founders join me on the show (check out Ep. 168) and I super loved the dynamic (listeners did too!) so I did it again.  These are a couple of companies that, at first glance, look and seem similar. They’ve got similar sized teams. They both talk about Growth or GTM which are seemingly similar concepts. But after digging deeper, I realize that they’ve got a bunch of differences. Who they’re for, what they do for...

Happy New Year! I'll keep saying that until we're well into February, and you can't stop me. I feel like I could talk to Emily for hours every time she comes on the pod. Emily Kramer is Co-Founder at MKT1. MKT1 helps founders and marketers build and scale their marketing functions through investing (MKT1 Capital fund) and advising. Emily was on the pod before, listen to Ep. 141 “Mistakes To Avoid When Hiring Your First Head of Marketing.” It’s a Top 5 most listened to episode of all...

Happy New Year! Wishing you a year filled with gratitude and grace, light over darkness. After 3 years of podcasting and 180+ episodes, I'm sharing with you what I've learned. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. OK, final episode of 2023! I swear this time, this was just too important to leave until next year. Just coming off the last episode with Natalie Marcotullio (Navattic) we talk a lot about measuring our marketing efforts. Huge challenge for marketers and founders and will continue to be a huge challenge because the methods...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠⁠ and use the code MSM23 for 15% off. Merry Christmas! You can snuggle up to the fireplace with this final episode of 2023. I’ve been working with the Navattic team for 1+ years now as an advisor, great team and super love the space they're playing in and the problem they're solving. I’ve had Natalie on the show before, check out Ep. 139 “To Be The...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠⁠⁠ and use the code MSM23 for 15% off. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠⁠⁠⁠⁠MaaS⁠⁠⁠⁠⁠ (Marketing as a System) which is the systematic approach to marketing that I built over almost 4 years of working with VC-backed early stage startups. In this episode I cover Step 10: GTM Strategy including...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. Peter Light is Co-Founder and CEO at Lumen Energy. Peter and I worked together back in 2021 and at that time Lumen was just a handful of people and they were building out their GTM strategy, positioning, messaging, and team. About Lumen Energy: Founded: 2020 Funding: Series A ($15.3M total) Description: Lumen enables...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. Josh Lowman (CCO and Founder at Gold Front) joined me on the show for the second time for this BONUS episode. Check out Ep. 84 “What I've Learned From Category Designing 50+ Startups” where Josh shares how he's helped startups like Robinhood, Newsela, Uber, Bizzabo, and Clari create and own their category. In this...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠⁠ and use the code MSM23 for 15% off. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠⁠⁠⁠MaaS⁠⁠⁠⁠ (Marketing as a System) which is the systematic approach to marketing that I built over almost 4 years of working with VC-backed early stage startups. In this episode I cover Step 9: Case Studies including what...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠⁠pdcflow.com/flow-billing⁠⁠ to learn more. Krish Ramineni is Co-Founder and CEO at Fireflies.ai and he joined me in this episode to dig into growing from Seed to Series A, top focus areas for growth, their PLG approach from the early days,...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠⁠⁠pdcflow.com/flow-billing⁠⁠⁠ to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠⁠⁠MaaS⁠⁠⁠ (Marketing as a System) which is the systematic approach to marketing that I built over...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. Brad Pedersen is Co-Founder and Chairman at Lomi and Pela. We're focusing on Lomi in this episode (B2C). I always get so many takeaways from talking to B2C startups that I can carry over into B2B, and that's...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠https://creators.riverside.fm/Anna⁠⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠⁠pdcflow.com/flow-billing⁠⁠ to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠⁠MaaS⁠⁠ (Marketing as a System) which is the systematic approach to marketing that I built over almost 4...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. Devin Reed is the Head of Content at Clari. Devin was also at Gong for almost 5 years and what's interesting about Devin's background is that he's got both the deep Sales (AE) + Marketing (Content) experience...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠MaaS⁠ (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. I’d just like to take a brief moment of silence to remember those innocent lives that have been lost during the terrorist attacks committed by Hamas in Israel. Especially the children, babies, and families...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. I’d just like to take a brief moment of silence to remember those innocent lives that have been lost during the terrorist attacks committed by Hamas in Israel. Especially the children, babies, and families that were...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share MaaS (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. Mary Keough (Head of Marketing at Map My Customers) joined me on the show. Season 4 I’m bringing on mostly startup founders but with Mary I made an exception and you'll understand why when you listen. She's the...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share MaaS (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. I'm welcoming my first guest for Season 4 of the show, Hayes Davis (Co-Founder and CEO at Gradient Works). I had Jenn Davis (Co-Founder and CMO at Gradient Works) on the show (Ep. 137 - “Pitfalls to Avoid When...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me kicking off MaaS (Marketing as a System) which is the systematic approach to marketing that I built over 3+ years of working with...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. Happy Labor Day to my listeners in the US!! Hope you're enjoying the time off. Great day to sneak in a little Modern Startup Marketing :) Welcome to Season 4 of the Modern Startup Marketing podcast. I’m so...

Ok, I know I said the last episode was the LAST one, but I just wanted to slide this BONUS one in here if ya don't mind. I asked Christina Pawlikowski (CEO and Co-Founder at Causal) to join me on the show so we could talk about what they're building, the value they've gotten from working with me as their fractional head of marketing, and why they decided to hire marketing before sales. About Causal: Founded in 2021 Funding: Seed Description: Causal is product optimization in a box for...

Hey MSM listeners! Anna here, the host of the show. I hope you enjoyed Season 3 of Modern Startup Marketing and all the incredible guests and conversations I had. I'm officially wrapped with this season but will be back for more in the future. In the meantime, make sure you follow me @AnnaFurmanov on LinkedIn and you can sign up to get my monthly startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes. --- Send in a voice message:...