Description
In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them.
Can you spot the gorilla? https://tinyurl.com/34m5vuz3
My social proof test: https://im.ge/i/jb1rxG
The scarcity pub: https://im.ge/i/jb1Q90
My liking principle test: https://im.ge/i/jbS7JX
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce
Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/
In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.
Join the free Science of Persuasion Course:...
Published 04/29/24
In today’s episode of Nudge, Rory Sutherland explains:
When to tell smokers to quit smoking
How to double McDonald’s orders
Ways to make Londoners recycle
Why pensions schemes are broken
How to make high earners pay more tax
You won’t want to miss this.
(Warning this...
Published 04/24/24