Description
In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.
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It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a...
Published 05/20/24
Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.
Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
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Published 05/13/24