Have you embraced your grey hair? I am always in awe of the beauty of women who own and rock their silver tresses. I will admit that I am not quite there yet. But I think about it often. In this episode of the podcast I chat with  Alexis Eizinas , the founder of Silvering Beauty, a beauty company for women embracing their grey hair. Silvering Beauty offers innovative products and education for women with silvering hair, helping them embrace their natural beauty.  We discuss the societal stigma around grey hair, the internal growth that comes with embracing it, and the importance of redefining beauty standards. Alexis shares her journey of starting Silvering Beauty and the challenges she faced in creating products specifically for women with silvering hair. She also educates us on the unique qualities of silver hair  - did you know that grey hair is not actually grey, its translucent? And as a result we need to take special care of our silver tresses. We also talk about scalp care, and the impact of silvering hair on makeup choices.  Our conversation also explores the concept of authenticity and the empowerment that comes from embracing one's natural self. With the tag line Wisdom. Is. Beautiful, the Silvering Beauty brand  is all about  inspiring women to embrace their silvering hair and feel confident in their own skin. An inspiring story about how Alexis found purpose by using her expertise and experience to uplift woman as they age.   ————   Alexis Eizinas is the founder of Silvering, the first North American beauty brand to provide cosmetics and haircare uniquely designed to amplify — never hide — the true beauty of naturally silvering hair. Leveraging over 30 years of experience in the beauty industry and her experience trying to find products that worked with her own silvering hair, Alexis created a truly innovative and contemporary product line for the modern woman who has ‘embraced her greys’.  Silvering launched in 2023. The company's tagline Wisdom. Is. Beautiful. -- speaks volumes about Alexis’ mission to change the way all women perceive silvering hair, to see it as a powerful, beautiful outward expression of growing up. Nothing to hide here.   Instagram: @Silvering_Beauty Facebook: Silvering Beauty Website: www.SilveringBeauty.com