Jason Swenk is the agency advisor & coach who guides marketing agencies through a proven framework for growing their agency faster. Jason has written the book for growing an agency from nothing to two 8 figure agencies. Jason currently hosts the Smart Agency Master Class Podcast, a Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now. Jason Swenk shares his...

In a world where skydiving was his biggest thrill, Rohan Hayes never expected that a new passion would come soaring into his life. As he reminisces about his exhilarating experiences and the burnt-out skydivers he encountered, little did he know that his path would take an unexpected turn.  👉 His professional journey began in the commodities industry before discovering a passion for marketing and winding his way into tech. This approach has made him a firm believer in a more systematic...

Discover the power of outbound marketing as Kien and Alex defy the stigma and overcome the challenges of personalization for higher email response rates and increased sales growth. In this episode, you will learn how to: Boost your lead generation with effective outbound marketing strategies. Maximize your email outreach success with personalized cold email campaigns. Understand the symbiotic relationship between inbound and outbound marketing for exponential growth.  👉 Kien Tran and...

While lead generation focuses on the 5% of companies currently in the market, demand generation aims to capture the other 95% that are not actively looking to buy. In this episode, Deanna Shimota discusses the three legs of a successful demand generation strategy: the website, managed channels, and third-party channels. She emphasizes creating targeted content for your ideal customer profile.  Deanna highlights the importance of balancing short-term lead generation with long-term demand...

Pricing can make or break your SaaS business. "Most executives think that what you charge determines your success. In fact, who and how you charge determines your success." Finding the perfect pricing strategy in a landscape filled with changing variables and diverse revenue streams can feel like searching for treasure in a vast sea. Surprisingly, pricing is often an overlooked aspect of the business process despite its profound impact. Our guest, Dan, is here to answer the question, "How do...

It's time to break free from the endless chase of shiny tactics and growth hacks that lead to burning money without results. There's a smarter path to market domination: scalable systems and processes firmly rooted in the marketing basics. Mark Osborne shares the keys to predictable growth - setting up systems in your organization that could have your revenue and pipeline doubling in just 90 days. No more throwing money at ads or frustrating over low-quality leads. With B2B Growth Systems,...

A wake-up call for businesses everywhere: either adapt to the First-Party Data (1PD) era or risk falling behind! In this episode, we explore the dynamic intersection of artificial intelligence, marketing technology, personalized customer experiences, and 1PD. Though not a marketing world newcomer, AI is experiencing a renaissance. From harnessing generative AI to automate repetitive tasks to predicting consumer behavior, AI has become indispensable for leading brands and their marketing...

In this episode, Joana shares the basic principles of Account-Based Marketing (ABM) and why ABM is the only marketing choice for B2B companies targeting mid- to enterprise-level accounts. 👉 Joana Inch is the founder of HAT Media, a B2B and Account-Based Marketing (ABM) Agency. She is a best-selling author of Go To Market, a regular educator at the Sydney Microsoft Reactor, and a constant learner of ABM & B2B marketing strategies with a particular interest in consumer psychology. Tune in...

Are you tired of being seen as just another player in the market? Raul will teach you how to shatter the glass ceiling in your industry, making clients come to you and positioning your agency as a unique powerhouse rather than a commodity. In this episode, Raul shares his Productive Profits® strategies that will revolutionize how you operate your agency.  Learn how to productize your services, strategically increase your pricing while attracting high-value clients, and what is Raul's 80/20...

Join us as we dive into the world of ChatGPT in this episode with Shanif Dhanani, Founder & ChatGPT consultant at Locusive. With his software development and data science background, Shanif helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their own data. He has built machine learning, analytics, and software...

The early-stage startup journey is a mess! As you strive to validate your vision and achieve growth, you encounter a chaotic mix of challenges.  Gaining customers becomes a hit-or-miss scenario that impacts both your progress and marketing tactics, leaving you unsure who your best-fit audience truly is. You need to bring order to this startup mess. And that's where repositioning steps in: a strategy to focus on your best-fit customers and niche down your product for targeted growth. In our...

Every SaaS company plays for high stakes, but what does it take to dominate the market right now?  Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today. We've recently rebranded. Our guests are SaaS CMOs, founders, and specialists, and we discuss one trendy topic in the industry per episode.  Ready to unlock the true power of marketing strategy?  In this theme, we'll explore the world of...

Leap into the future of the Interactive Web3 and AI Assistants War between Google Bard, ChatGPT, and more! With Alexander De Ridder, we discuss the limitations of Web2 and the need for a shift towards a more AI-friendly infrastructure. In this episode, you will find out what's the future of marketing & search and more about the three driving forces behind the rise of Web3 & AI Assistants:  • The economic considerations • The desire for content and data ownership (legal aspect) • And...

Can Hubspot beat Salesforce? 🎙️ When SaaS companies aim to fuel their business growth through CRM, choosing the right option can be challenging, especially with the intense debate about which CRM platform reigns supreme: HubSpot or Salesforce. And our guest, Connor, is here to show you which CRM would better fit your needs! 👉 Connor Jeffers is the Founder and CEO of Aptitude 8, an Elite Tiered HubSpot technical consulting firm, and Hapily, an app studio building products on top of the HubSpot...

🎙️ In part two of our theme, First-Party Data in Marketing, we've invited our data scientist, Nikolay Stefanov, to discuss one of the main benefits of 1PD: using it to predict customer lifetime value! 👉 Nikolay Stefanov is our Chief Data Scientist at Hop Online, working on various data science projects and primarily trying to crack predictive lifetime value, using machine learning models, and he's here to tell us all about that! Join us on our rebranded podcast as we dive into how to build a...

We're excited to share our first rebranded podcast episode with you! 🎙️ In our first theme, First-Party Data in Marketing, with AnnMarie and Matt, we discuss the importance of collecting and using first-party data (1PD) to improve your marketing efforts. 👉 AnnMarie Wills is the Co-Founder and CEO of Leverage Lab, a 1PD consultancy specializing in CDP (customer data platform) technology.  She believes that we are living in a critical evolutionary period, where embracing 1PD to create customer...

Every SaaS company plays for high stakes, but what does it take to dominate the market right now?  Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today. We've recently rebranded and we're bringing the fun with a new format that's jam-packed with value. We're now featuring two to three guests per episode. Our guests are SaaS CMOs, founders, and specialists, and we discuss one trendy topic in the...

Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown his presence on LinkedIn from 944 connections to 32,000 + followers in less than 2 years. Formerly a Growth Marketer at Reddot Growth, Florian is now a Client Advisor at Venli Consulting Group. He helps B2B sales professionals sell and earn more. Join us to learn why cold emailing is a super powerful tool yet very misunderstood...

Sam Dunning is the co-owner at Web Choice, an award-winning web development and digital marketing company. He's also the host of a B2B marketing podcast called the Business Growth Show. Join us to learn why SEO isn't dead and how to make your website your best salesperson. And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳ Here are some of the key topics that Sam and Paris discussed in this episode: • (2:40) The biggest mistakes on B2B SaaS...

The channels that we're trying to connect and communicate in are noisier and more polluted than ever. So how can you truly connect with customers? Ethan Beute is with us to uncover how to foster human-centered communication with the power of video messaging.  Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehumanize Your Business, and host of Chief Evangelist and The Customer Experience Podcast. Join us to learn...

Natalie Marcotullio is the Head of Growth and Operations at Navattic. She focuses on helping SaaS companies give their prospects a better buying experience.  She has a background in SEO and digital marketing for B2B sales and marketing SaaS.  Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience. Join us to learn the different ways and methods you can incorporate product-led content. Discover how to increase the quality of...

Lomit Patel is the Chief Growth Officer of Tynker,  part of BYJU'S, the world's largest edtech company. Tynker is one of the pioneers in coding and ed tech learning for kids, boasting 60 million users across 150 countries.  With 20 years of experience helping startups grow into successful businesses, Lomit has previously played a critical role in scaling growth startups such as Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and IMVU (#2 top-grossing gaming...

Joseph Lewin is the Director of Demand Generation at Proofpoint Marketing & the Host of The Strategic Marketer Podcast. Joseph grows companies by clarifying messaging and delivering a relationship-driven revenue pipeline. His career changed the day he started a podcast and focused on LinkedIn. Now he uses what he's learned to help companies build trusted relationships with their ideal buyers. Listen to the episode with Joseph to find out how to craft effective messaging. It'll help...

Adam is the Head of Demand Gen for the fast-growing Series B company GetAccept. He has also created Driving Demand, a community, and podcast for European B2B marketers obsessed with revenue. Sometimes called the "Chris Walker of Europe" ;)  Listen to the episode with Adam to find out the importance of fostering strategic partnerships with competitors. Learn how new category creation was a win-win for GetAccept and its competitors. And don’t forget to subscribe on your favorite podcast...

Bryan Clayton is the CEO and co-founder of GreenPal. It's an online marketplace that connects homeowners with Local lawn care professionals. Entrepreneur magazine called GreenPal the “Uber for lawn care”. No doubt, it has over 200,000 active users completing thousands of daily transactions. Before starting GreenPal, Bryan founded Peachtree Inc., one of the largest landscaping companies in Tennessee. Peachtree Inc grew over $10 million a year in annual revenue before it was acquired by Lusa...