Have you ever wondered how to get a job as a planner or strategist at an ad agency? Whether you’re just starting out, want to move from a different department, or are new to the industry we want to show you the different paths to planning.
Each episode, Penny Norman and Parker Mason will talk to different planners and strategists from diverse backgrounds to hear about how they got their started in strategy, where their career has taken them, and what they’ve learned along the way.
We’ll ask them about the skills they needed and learned, the leap they had to make, and how...
What are the best ways to get a job in strategy? What can you be doing right now to start making a career change to get a job as a planner? Why should agencies look within their ranks for their next great strategist? What can they can do better to find their next planner?
We answer these...
Published 02/22/22
On this week’s episode of Path To Planning we chat to Meg Kerr, who started out here career in an agency as an Executive Assistant and is now Head of Planning at Doug & Partners. She talks to us about how to get the experience within an agency, about finding a champion, about the crossover...
Published 02/10/22