What are the best ways to get a job in strategy? What can you be doing right now to start making a career change to get a job as a planner? Why should agencies look within their ranks for their next great strategist? What can they can do better to find their next planner?  We answer these questions and more as we recap everything we learned after chatting to 9 amazing planners and strategists over the past few months. Penny Norman can be found at https://www.linkedin.com/in/pennynorman/...

On this week’s episode of Path To Planning we chat to Meg Kerr, who started out here career in an agency as an Executive Assistant and is now Head of Planning at Doug & Partners. She talks to us about how to get the experience within an agency, about finding a champion, about the crossover skills, and some advice for others.  You can connect with Meg on LinkedIn at Meg: https://www.linkedin.com/in/megkerr/

On this special episode of Path to Planning, Digital Strategist Christine Brett interviews strategy consultant Julie Sheldon and one of our hosts, Penny Norman on transitioning from parental leave back into a role as a strategist. Christine, who is currently on parental leave discusses with Penny and Julie about their journeys as mothers, how to prepare for coming back to work and the new skills they learnt along the way. You can connect with our guests on LinkedIn at: Julie:...

On this episode of Path to Planning, Senior Strategist Carolyn Khoo shares the choices she made that led her through an internship with Adidas to a client-side gig at a tea company and ultimately landing her a role at Cossette Toronto.  Strategy Portfolio examples: https://maryergul.com/, https://www.brianne-johnson.com, https://www.erikalauro.com/ You can connect with Carolyn on LinkedIn at https://www.linkedin.com/in/carolynkhoo/

This week, we talk to Ashley Lapin and listen to her incredible career path through advertising school, working as a creative down in Austin, Texas, and, ultimately, starting her own agency! Ashley discusses the barriers for creatives wanting to get into strategy, how to overcome them, and what agencies can do to make the transition easier. You can connect with Ashley on LinkedIn at: https://www.linkedin.com/in/%F0%9F%95%B6-ashley-lapin-4591185/

This week, we talk to Mo Dhaliwal, Director of Strategy at Skyrocket, who started his career in the world of Tech before making the move into Strategy. We will talk about the cross over in skillset, the areas Mo had to develop to make the move and tips for those who want to make a similar move. To connect with Mo, reach him via LinkedIn at: https://www.linkedin.com/in/modhaliwal/

How do you move from account management to strategy? This week, we talk to strategy consultant and podcaster Lindsay Waugh about her own career and the steps she took to go from account management to running her own strategy consultancy. She’ll tell us about her own experiences, what she learned, and the skills she had to acquire along the way.  We’ll talk about how to make the move into strategy, but also what agencies can do support employees who want to make a change like this. To...

How do you move out of a community management or social media role and into a strategy role at an agency? What sort of skills do you need to develop, and what will help you along the way?  This episode we will be talking to Katee Hui, Associate Partner, Strategy at Pentagram, who started out her career doing community management before moving into strategy. She’ll tell us about her own career path, and what she learned along with way.  "The rules are being rewritten, we shouldn’t hold...

Have you ever wondered how to get a job as a planner or strategist at an ad agency? Whether you’re just starting out, want to move from a different department, or are new to the industry we want to show you the different paths to planning. Each episode, Penny Norman and Parker Mason will talk to different planners and strategists from diverse backgrounds to hear about how they got their started in strategy, where their career has taken them, and what they’ve learned along the way. We’ll...

How do you even GET a strategy internship at an ad agency? What’s it like? What sort sort of skills will you need? And who do you need to talk to?  We’ll be talking to Marguerite Gaylie, a Strategist at Rethink Toronto who started her career as an intern in the strategy department at Pound & Grain Vancouver.  We cover her journey, advice she has for others, lessons learnt. We’ll also talk about how agencies can set their strategy internship programs up for success. Marguerite Gaylie can...