How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs. Don’t be left behind as big data and AI rewrite the rules of the pharma industry. Join your host Saumya Prakash and her guest for the episode, Prof, Madhu Viswanathan, a celebrated figure in analytics from the University of Minnesota Carlson School of Management as they walk us through the seismic shift from traditional data management to the forefront of technological integration that’s revolutionizing pharma marketing, salesforce dynamics, and incentive plans.  Key points discussed:  The vital role of capturing dataTransformation in the role of sales repsBiases lurking in sales strategiesHow tech is addressing these challengesViewing data analytics and AI as allies of growth Tune in to know how the strategic use of data is not just a buzzword but a reality that's reshaping the competitive landscape and refining decision-making for those at the helm. Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode3  ***** Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: https://multipliersolutions.com/  About the guest:  Professor Madhu Viswanathan. Prof. Viswanathan has a rich background in academia and has exposure to diverse industries including Pharma. He is renowned for his expertise in analytical skills, statistical and econometric modeling, data analytics, and market research. He has executed several projects in the past with leading multinational giants.  Connect at: https://www.linkedin.com/in/madhu-viswanathan/ Website: https://www.isb.edu/en/research-thought-leadership/faculty/faculty-directory/madhu-viswanathan.html  About the host:  Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at: https://www.linkedin.com/in/saumya-multiplierai