How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs. Don’t be left behind as big data and AI rewrite the rules of the pharma industry. Join your host Saumya Prakash and her guest for the episode, Prof, Madhu Viswanathan,...

Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip you with the strategic insights to do just that! Navigate through the competitive pressure in the industry, as Vikram highlights:  The escalating...

Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur,  Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing. Some of the key aspects we discuss in this episode:  Impact of Marketing on Generic Drug MarketImproving Pharma Marketing Content and Effectiveness Challenges of...

Welcome to the epicenter of innovation, where pharma marketing meets Data, GenAI, Social intelligence, Influencer Marketing, and Scientific listening. On this podcast, there is a playbook for every pharma marketing need of yours! Meet your host: Saumya Prakash is an accomplished entrepreneur and tech enthusiast, specializing in AI and IT Software with a keen focus on the pharmaceutical and technology sectors. Holding an MBA from SP Jain Institute of Management and a B.Tech in Computer...