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April Dunford
Positioning with April Dunford
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
Listen now
Ratings & Reviews
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4.9 stars from 126 ratings
“Simple amazing podcast. I’ve only recently come across April. Since then every time my headphone go on it is April that is in my ears. So much useful information. So much you can listen again and still learn something new.
Please keep going. Thanks April.”
Mike108uk via Apple Podcasts ·
Great Britain ·
05/10/24
April is Awesome
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“April shares her first hand experience and insights in every episode. She’s great at breaking down concepts about positioning and strategy into clear explanations with good examples. Keep it up you rock!”
blablah review via Apple Podcasts ·
United States of America ·
05/07/24
“I have gone back to April’s first book many times in my work in Product Marketing and I’m in the middle of reading Sales Pitch and it has already helped me in my current job so being able to get more insight into all the processes, decisions, interactions positioning impacts has been incredibly...”Read full review »
Lisa Paredes via Apple Podcasts ·
Denmark ·
04/17/24
Recent Episodes
In today’s episode, Brent Adamson and I explore what works and what doesn't work on sales teams, and Brent’s ideas for how we should arm sales teams to go out and win in the market.
My guest today is Brent Adamson, a researcher, author, presenter, and thinker with a passion for “productive...
Published 05/16/24
Published 05/16/24
In today’s episode, Brent Adamson and I explore what works and what doesn't work on sales teams, and Brent’s ideas for how we should arm sales teams to go out and win in the market.
My guest today is Brent Adamson, a researcher, author, presenter, and thinker with a passion for “productive...
Published 05/16/24
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