A surprising fact about the weight loss universe is that despite so many built-in difficulties, plenty of people have success. So often, we DO actually lose the weight, we hit our target number - or come close to it, we celebrate, we feel good, we fit into our clothes, and life is finally great. We did it. But then, something happens. Somehow, the weight we lost finds its way back home.  Our efforts worked, but only for a brief time. If this sounds at all familiar to you, you’ve probably asked the question, “Why does the weight come back on? And what can I do to ensure that this unwanted result never happens again?” This is exactly what you’ll find answers to in this episode. Marc works with Liz, age 54, a mother of four who’s looking to lose about 40 pounds. The good news is, Liz has lost the weight before. The bad news is, it came back.  So on the one hand, Liz knows what to do, but on the other hand, she knows that what she does doesn’t last. Marc helps Liz see that the weight comes back on for one very common reason: She FORCED her body into weight loss. If we have to go to extremes to lose weight, if we need to artificially push the body, deny it any pleasure, demand that it go hungry, follow a super strict diet, and devote all of our mental, emotional and physical energy into weight loss - then, well… we’re going to rebound. In fact, it’s predictable. So, the key to making sure that the weight we lose doesn’t come back on is to make sure that the WAY we lose it isn’t forced.  Tune in as Marc helps Liz see that success with sustainable weight loss means: ✅ Practicing mindful eating rather than willful eating. ✅ Listening to her body rather than overriding it. ✅ Finding the middle ground with food instead of being “all or nothing.” ✅ And nourishing her body rather than punishing it.   If you’re interested in the kind of weight loss that’s more relaxed and truly lifelong, then you won’t want to miss this session! --------------- Learn more about us at The Institute for the Psychology of Eating: https://psychologyofeating.com/  Ready to call a ceasefire in your battle with eating, and find peace and freedom with food? Learn more about our newest program, The Emotional Eating Breakthrough! https://learn.psychologyofeating.com/ Interested in becoming a certified coach in eating psychology? Then tune in to hear Marc talk about our Mind Body Eating Coach Certification Training, and download a copy of our School Catalog: https://psychologyofeating.com/info-kit/ Learn our powerful, cutting-edge approach, and discover how you can create a unique career helping others find peace and freedom with food. Follow us on social:  - YouTube: https://www.youtube.com/c/Psychologyofeating - Facebook: https://www.facebook.com/IPEfanpage - Instagram: https://www.instagram.com/eatingpsychology/ - Pinterest: https://www.pinterest.com/eatingpsych #weight #weightlossjourney #chronicdieting #foodfreedom #mindfuleating #eatingpsychology #foodpsychology #holisticnutrition #marcdavid