This is the audio companion to Issue 92 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: When is a Podcast Ready to Launch? Google's “Helpful Content” Algorithm = Helpful for Quality Podcasts A $400 Mic Stand...

This is the audio companion to Issue 92 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Hooray for Everything? No. Podcast Psychology – Why Do People Listen to a Podcast? 10 Podcast Episode Ideas (Using Your...

Ben Shapiro walks into a podcasting convention ... Topics: White Guys in Mississippi Racist Music Gun Shows Old School Rednecks David Duke Bikers Right Wing Media in Nashville How to turn $10,000 into $1,000,000 worth of publicity "Classic Good Manners" and Other Revisionism Will the real Podcast Movement please stand up? What happened to that guy from that 80s sitcom? The best way to kill nine years hard work of work is 15 minutes. Links to Things I Talk About: Too Little Too Late,...

This is the audio companion to Issue 91 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Don't Follow the Money You Are the Podcast "Scene" Your biggest opportunity for podcast growth ... A Feedburner...

This is the audio companion to Issue 90 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Are You (or Your Podcast) Stuck? Want More Podcast Downloads? Try This ... Free Music for Your Podcast Zoom PodTrak P4...

This is the audio companion to Issue 89 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Is a Bigger Podcast Really Better? First 10,000 Subscribers in 30 Days – Here's the How ... Casey Neistat's 10 Stoic...

This is the audio companion to Issue 88 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: How to Never Miss Your Release Date Short Videos > Long Podcast Episodes? The Trade-Up ... or How I Survived on $0.01...

This is the audio companion to Issue 87 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: This is why people will subscribe to your podcast ... Amazon (Like Podcasting) Has a "Trust" Problem How to Build Trust...

The previous episode of Build a Big Podcast was a "Side Car" Episode built around content from Doc G from Earn and Invest and Dave Jackson from School of Podcasting.    Then things got interesting ...   Dave Jackson took my "Side Car" and attached it to this episode of his podcast, School of Podcasting.   This is a great example of what happens when you combine resources and skills with another podcaster in your space and it's something that you can easily get going for your...

It's not uncommon for even moderely successful podcasts to to get 20-30 guest pitches per week. These pitches are often listeners who have a related story they'd like to tell.   But are these potential guests and stories a good match for your podcast? And if not, what's the best way of handling this?   How to select guests (and stories) for your podcast and how to turn down the ones that aren't a match is the topic of this episode. If you're pitching yourself (or another potential guest)...

If you do enough interviews, somebody whom you've interviewed is going to die. Sometimes this will happen before you release the episode.   Then what? And what do you do if somebody dies after an episode has been released?   In this episode, I share my thoughts on the reality of doing lots of interviews (and sometimes even just a few) and options for how to handle situations of death, stroke, and sunstance abuse that affects your guests. I also share some great interview questions to help...

This is the audio companion to Issue 86 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Podcasters Don't Read 3 Steps for a Big Podcast Launch (or Relaunch) Batch Creating Bonus Content for Podcast Episodes...

How do you get people to pay attention to your podcast? This is one of the most frequently-asked questions I get.   I wrote about this in my book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. But this is a big topic, so I wanted to share a couple of things I've seen from two companies in the podcasting space, Riverside and Focusrite, to get you to think about launching (and relaunching) in a different way.   One of the best...

This is the audio companion to Issue 85 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Are You 50% There Yet? What Does 1000 Listeners Look Like? Consumers are looking for humor, but brands aren't delivering...

This is a followup episode with Joe Saul-Sehy about how he used his podcast, Stacking Benjamins, to get a six-figure book deal. Listen to Part 1 here and Part 2 here. I talk with Joe about: Which is first? Book or Podcast Finding (and working with) a co-author ... Finding an agent ... Getting the book deal – shopping your book to publishers Miami Vice?! - Yes, am important lesson in pitching your stuff A “secondary payoff” to doing a book, especially for podcast hosts who do interviews ...

This is the audio companion to Issue 84 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: How to Be an Influencer (and Make Money Doing It) 4000+ Subscribers in the last 9 weeks ... 24 Perfect Moments to Use...

This is the audio companion to Issue 83 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Why Podcasts Die 10 Influencers Share How to Grow Your Email List with Social Media When is being a podcast guest a bad...

This is the audio companion to Issue 82 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: More Voices = More Podcast Listeners 38 Types of Secrets (You're Likely Keeping at Least One) 7 Types of Videos to...

In a move that should have surprised absolutely no one, the Supreme Court reversed the Roe v. Wade decision, more or less paving the path to outlaw abortion in the United States.   It seems like everybody and his brother is talking about it online. Should you? If so, what's the best way to do it?   Thoughts in this episode ... Links to Things I Talk About: Host-Read Podcast Ad(s) Roe v. Wade Overturn Action for All Build a Big Podcast      

This is the audio companion to Issue 81 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: Let's talk about the name of your podcast... What's the "Perfect" Podcast Name? Naming Your Podcast – A Lesson in Simplicity The Six-Word...

Jason Van Orden had the first podcast dedicated to making money online and a huge business related to it. Then he walked away. He's still podcasting, this time with a show called Impact: How to Grow a Thought Leadership Brand and Business. Why make the jump? How do you make the jump? When do you know it's time to move forward to something new? We talk about these things and more on this episode of RED Podcast.   Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe...

This podcast used to be known as "The Marketing Podcast for Influencers." Then the definition of "influencer" changed to mean people like Kim Kardashian. Nothing wrong with Kim Kardashian, but this podcast is for experts, not social media socialites and cable television stars. So the name changed... But I still look at "influencer" marketing techniques and it's still a topic worth talking about, even for people like you, experts and those with specialized knowledge. Why? Because...

You've heard the saying, "People buy from those they know, like, and trust."  I'll also add, "People buy from those they agree with." And never has the "agree with" part of this been so prevalent. We've got a lot to have opinions on these days and we've got a lot of ways to find the opinions of others. You didn't sign up for Facebook to see what your friends in high school think about COVID-19 vaccines, but here we are... Which brings me to the point of this episode – everybody and his...

Joe Rogan has an exclusive deal with Spotify. Lots of people do. Is it worth it? Maybe for Joe Rogan, because he got paid a lot of money, but his guests aren't getting the boost from his podcast that they did previously. Howard Stern has similar things happen to him when he signed an exclusive deal with Sirius. I've got a few exclusive deals for my content. My book on podcasting has couple of exclusive deals – the ebook version is exslusive to Amazon and the audiobook version is exclusive...