This is Part 2 of Dave "CAC" Kellogg and Ray "Growth" Rike breaking down the recent Battery Ventures - State of the OpenCloud 2023 Report which includes a historic view of performance benchmarks and some predictions on how AI will impact performance metrics in the future.

Dave "CAC" Kellogg and Ray "Growth" Rike break down the recent Battery Ventures State of the OpenCloud 2023 Report which includes not only a historic view of performance benchmarks but also some predictions on how AI will impact performance metrics in the future.

Dave "CAC" Kellogg and Ray "Growth" Rike analyze the recently published OpenView Partners 2023 Benchmark Report which was conducted in partnership with Paddle. Interesting insights into the declining growth rates and increased customer churn trends.

Rule of 40 is a long standing metric used by investors to determine the health and enterprise value of a SaaS company, that is misunderstood far too often - so CAC and Growth dedicated an episode to how the Rule of 40 is calculated and how it impact company valuations.

Presenting performance metrics at a board meeting is a critical skill for every SaaS CEO, CFO and executive team member - Dave "CAC" Kellogg and Ray "Growth" Rike share a few best practices during this episode

SaaS metric benchmark trends over the last decade highlights the challenges associated with the rapid expansion and evolution of the B2B SaaS industry

Dave "CAC" Kellogg and Ray "Growth" Rike discuss all things Bookings, Total Contract Value, Annual Contract Value, Billings and even a little ARR

Dave "CAC" Kellogg and Ray "Growth" Rike dive deep into the ICONIQ | GROWTH 2023 Benchmark Report to discussed several key report components.

Dave "CAC" Kellogg and Ray "Growth" Rike continue their discussion on the importance of measuring revenue retention. This week they cover Net Revenue Retention - a top three B2B SaaS Metric

On this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss four SaaS metrics from the Klaviyo S-1

On this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss Gross Revenue Retention (GRR), aka Gross Dollar Retention (GDR), and the different nuances to consider when calculating this metric

On this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss Customer Lifetime Value, and the different input variables required to calculate this compound, multi-variable metric.

During this weeks episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss how Usage-Based Pricing (UBP) impacts the Customer Acquisition Cost and it's efficiency derivatives calculations including,CAC Ratio and CAC Payback Period.

Free Trials and CAC - SaaS Talk™ with the Metrics Brothers

During this weeks episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss how the use of a Product-Led Growth (PLG) motion, including the use of Freemiums and/or Free Trials impacts the Customer Acquisition Cost calculation.

Dave "CAC" Kellogg and Ray "Growth" Rike discuss the what, how and why of the Customer Acquisition Cost Payback Period - CAC Payback Period

The Metrics Brothers discuss advanced topics and uses of Customer Acquisition Cost (CAC) and the CAC Ratio.

CAC and the CAC Ratio are related but fundamentally two very different SaaS metrics. Dave "CAC" Kellogg and Ray "Growth" Rike discuss the value of each metric, when to use them and how to calculate each metric.

Pipeline Generation Return on Investment - an important measurement topic for B2B SaaS executives that Dave "CAC" Kellogg and Ray "Growth" Rike discuss on this week's SaaS Talk™ with the Metrics Brothers.

In this episode of SaaS Talk™ with the Metrics Brothers, Dave "CAC" Kellogg and Ray "Growth" Rike discuss Pipeline Measurements

In this episode of SaaS Talk™ with the Metrics Brothers, Dave "CAC" Kellogg and Ray "Growth" Rike, they discuss all things Pipeline Generation

Meet the Metrics Brothers Growth (Ray Rike) and CAC (Dave Kellogg), as they start their journey to podcast their way into the hearts of your SaaS Company's C-suite.