Episodes
Logan Bartlett, Managing Director at Redpoint Ventures recently shared a Market Overview Report they presented to their Limited Partners (AGM) in March '24. Ray "Growth" Rike and Dave "CAC" Kellogg review the key insights during this episode.
Published 05/14/24
Rubrik, a cloud industry cybersecurity company went public on April 25th - Dave "CAC" Kellogg and Ray "Growth" Rike break down the key metrics that Rubrik used as the foundation to their S-1 and Initial Public Offering.
Published 05/08/24
Dave "CAC" Kellogg and Ray "Growth" Rike discuss how a "growth rate" endures for a SaaS company over time!
Published 04/30/24
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the five levels of the SaaS Metrics Maturity Model
Published 04/25/24
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the top reasons why a SaaS Metrics Maturity Model is needed to help companies scale.
Published 04/16/24
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) Ratio - a metric many consider the ultimate compound metric that investors love!
Published 04/11/24
This is a replay of the most popular SaaS Talk episode published in season #1. Dave "CAC" Kellogg and Ray "Growth" Rike dive deep into all things Customer Acquisition Cost (CAC) including the CAC Ratio.
Published 04/02/24
Aileen Lee, Founder and Managing Partner at Cowboy Ventures recently wrote an article entitled "Welcome Back to the Unicorn Club, 10 Years Later", a follow up to an article she wrote in November, 2013 entitled "Welcome to the Unicorn Club: Learning from Billion-Dollar Startups" - the Metrics Brothers go deep and wide on understand that rare, mythical creature - The VC breed Unicorn!
Published 03/21/24
ICONIQ Growth recently published the Essential Go-to-Market (GTM) Board Slides template, which includes the categories and metrics that they recommend be included in the GTM portion of the board deck.
Published 03/12/24
Common Paper recently released a benchmark report on Cloud contracts terms and conditions from over 1,000 companies. This is the first benchmarking report we have found on Cloud Master Service agreements.
Published 03/05/24
Nick Mehta, CEO of Gainsight joins Dave "CAC" Kellogg and Ray "Growth" Rike to discuss all things Customer Success and metrics! This is a "special episode" that combines deep Customer Success expertise with moments of light humor, pop culture references and SaaS industry insider insights!
Published 02/27/24
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the top metrics for a Customer Service organization that span the top three goals of CS including resolve, deflect and prevent cases.
Published 02/20/24
What are the top metrics for a Professional Services leader in a B2B SaaS company? Dave "CAC" Kellogg and Ray "Growth" Rike discuss the top PS metrics in this episode.
Published 02/14/24
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the top metrics for a Chief Customer Officer to use presenting to the board and to report to the executive team.
Published 02/10/24
What are the top metrics for a Chief Marketing Officer to use when presenting to the board of directors and in a Quarterly Business Review. Dave "CAC" Kellogg and Ray "Growth" Rike discuss the top 7 during this episode.
Published 02/05/24
Top 5 Metrics for Chief Revenue Officers that own the entire customer journey, including Customer Acquisition, Customer Retention and Customer Expansion process.
Published 01/25/24
Rule of 40 has been the standard metric B2B SaaS investors and operators have used to measure balanced growth...will the Rule of 40 be surpassed by the new Rule of X recently created by Bessemer Ventures?
Published 01/16/24
How the Enterprise Value of a SaaS company impacted by growth rate is the topic of today's conversation with Dave "CAC" Kellogg and Ray "Growth" Rike - the result is a new metric named "ERG" - the Growth Adjusted Enterprise Value to Revenue to Growth Rate Ratio
Published 01/10/24
Dave "CAC" Kellogg and Ray "Growth" Rike go out on a limb and share their predictions on the Top 5 SaaS Metrics in 2024 - some are old friends and two are brand new for 2024!!!
Published 01/03/24
Dave "CAC" Kellogg and Ray "Growth" Rike discuss the long term standard report in SaaS Metrics Benchmarking -- the KeyBanc Capital Markets annual benchmark report which was released in December, 2023.
Published 12/29/23
This is Part 2 of Dave "CAC" Kellogg and Ray "Growth" Rike breaking down the recent Battery Ventures - State of the OpenCloud 2023 Report which includes a historic view of performance benchmarks and some predictions on how AI will impact performance metrics in the future.
Published 12/20/23
Dave "CAC" Kellogg and Ray "Growth" Rike break down the recent Battery Ventures State of the OpenCloud 2023 Report which includes not only a historic view of performance benchmarks but also some predictions on how AI will impact performance metrics in the future.
Published 12/12/23
Dave "CAC" Kellogg and Ray "Growth" Rike analyze the recently published OpenView Partners 2023 Benchmark Report which was conducted in partnership with Paddle. Interesting insights into the declining growth rates and increased customer churn trends.
Published 11/28/23
Rule of 40 is a long standing metric used by investors to determine the health and enterprise value of a SaaS company, that is misunderstood far too often - so CAC and Growth dedicated an episode to how the Rule of 40 is calculated and how it impact company valuations.
Published 11/15/23