So, you've figured out your flagship service. Great! After following what we covered in the last episode, on pricing and packaging, you now have a strong offer that converts. Most of the clients you attract accept the offer you're making. Awesome! Since we know we have something that works, now it's time to automate it. (Important note: You want to automate what works. Don't automate what doesn't work! If you don't have a flagship service, or you don't have an offer, or you're not...

There are 3 ways you can price your service: 1. Hourly Pricing 2. Flat Rate Pricing 3. Value-Based Pricing I've talked about Value-Based Pricing on the seanwes podcast for over 7 years now, so it might surprise you to learn we're not using Value-Based Pricing for the Daily Content Machine. This comes down to the difference between providing custom work vs. a productized service. A productized service is not customized for each client. This means the price is fixed—like a...

You want clients and you want them now. But you don’t simply want *more* clients. You want more of the *right* clients. Because more bad clients is a nightmare. - Clients who **don’t pay you.** - Clients who **push you around.** - Clients who **don’t communicate.** - Clients who **demand extra revisions.** You want GREAT clients: - Great clients pay well. - Great clients pay you on time. - Great clients don’t demand extra work. - Great clients let you follow...

This is the start of a new series that goes behind the scenes on what it takes to create a highly profitable agency. We quietly launched seanwes media this summer, with a new flagship service, and it’s already a six-figure agency before we’ve really even started promoting our one service. The service is called Daily Content Machine. Learn more at http://DailyContentMachine.co. The offer is simple: We turn your weekly show into daily content. Every day, 7 days a week, you’ll have 5...

Sean is back on the seanwes podcast! Today we’re sharing a special episode of our members-only Q&A show, Fired Up Mondays, where Sean joins Dan to tell us what he’s been up to on his sabbatical year. We also announce an exciting new series starting in the NEXT episode called “Build a Profitable Agency”. We’ll take you inside how we’re building seanwes media from the ground up. You don’t want to miss this! Aside from these announcements, we cover some great great questions from the...

I was just about to eat lunch, but I have to record this. My wife Laci was sitting on the couch and looking kind of down and I said, "What's going on?" She said, "The book that I'm reading just really isn't that interesting. It's really hard to get through." And she looked kind of dejected, like she was required to finish this book. And I said, skip it. Move on to the next book. If you spent the rest of your life reading non-stop—you didn't sleep, or eat, or drink; you just read...

You haven’t written that book, or started that blog or podcast you’ve wanted to start, because you fear you don’t have anything worthy to say. I mean, you kind of think you have something worthy to say, but what if other people don’t think so? What if they don’t pay any attention to you at all? “Worthy” is another way of saying “valuable”. But value is subjective. Information can be worthless to one person and invaluable to another. This means you don’t get to determine what is...

Unless you’re Amazon, your business is probably bringing in a lot less revenue right now. Payment processors for small businesses are reporting that transaction volume is down as much as 50%. As a business owner, what do you do in a time like this? People have changed how they’re spending money, so you have to change how you make money. You can not afford to sell products people don’t need in a time like this. Unless your products are ESSENTIAL, you need to pivot. Pivot means...

We moved out of our home at the beginning of 2020 to embark on a sabbatical year of nomadic travel. With no house or car, we set out to travel the world. Then the pandemic hit. This is an update on how we’re managing to #StayHome without a home.

There’s a lot going on right now. That’s an understatement, right? The COVID-19 pandemic has taken everyone’s attention in the last few weeks, and rightly so. Hopefully you’re in a situation where you’re safe, and healthy. But that doesn’t make it easy. A lot of things are changing all around us, and quickly. How do we stay on track with our lives? How do we keep working, playing, eating, exercising, and supporting one another when every day brings more uncertainty? Today we’ll...

This is it! The final episode of our 5-part podcast miniseries, Finding Community. If you’ve been following along, you know the incredible role a positive, uplifting community can play in your life. It can keep you on track, get you unstuck, make achieving your goals only a matter of time. But that’s just it: time. Who has time? We’re all busy, juggling a hundred different demands… and now we’re supposed to participate in a community, too? Has Sean discovered a magical 25th hour you...

Money can be a touchy subject. When you work a job, your employer often forbids you from discussing it. When you sell products or services, you struggle to put a price on them that lets you make sales… but also lets you make money. You might find yourself thinking, “I wish I could get paid what I’m worth!” But how do you even know what that is? To be clear, we’re not talking about your personal worth; you can’t put a value on that. When we talk about getting paid what you’re worth,...

Today we’ve posted Part 4 of our 5-part podcast miniseries, Finding Community. Sean’s talked about replacing negative inputs in your life with positive ones, and he’s explained how to find people pursuing greatness in your field and grow alongside them. Community is key. The question is: should you join an existing community, or start one from scratch? The answer is in today’s episode. Before you start a community, seek one out. Starting your own community is tremendously...

Today we’ve posted Part 3 of our 5-part podcast miniseries, Finding Community. In the first two episodes, Sean gave us the crucial steps for replacing the negative inputs in your life with positive ones. With all that new positive energy, we can get to work pursuing our creative passions! But once we’ve created our great work, then what? We want to share it with the world. We want to forge friendships, make connections, build an audience around our work! Today Sean shares exactly...

On Monday we posted Part 1 of a 5-part podcast miniseries called Finding Community. Part 2 is available today! You can’t just cut out the negative. In Part 1, Sean talked about the necessity of cutting out the negative inputs in your life, whether that’s social media accounts or the people sitting next to you. But you can’t just cut out negativity, that leaves a void. You have to surround yourself with positivity. We all know the expression “24/7”—it means “all the...

There’s nothing worse than launching to crickets. That’s what we call it when you pour time and effort into designing and building a great product—a piece of art, an online course, a great app—you work on it for weeks, or months… or years. You actually finish the product. You put this amazing thing you made out in the world… And no one wants it. In response to all your hard work, you get… nothing. Just the sound of crickets chirping. You know, figuratively (or maybe...

Sean’s recorded a podcast mini-series called Finding Community, and the first part (of five) just published today. Below are some highlights, takeaways and quick wins from the recording (in case you’re more into reading than listening right now): Everyone needs a supportive community. Why does community matter, and why do you want to focus on finding community? A supportive community is rocket fuel for: - Finding your people, your audience, your tribe. - Starting or growing...

We all have things in our lives that we can’t wait to share with everyone we know. There are other things we’d just as soon keep to ourselves, yet we want to make a connection with other people. We want to feel heard and understood. On top of all that, we have a business to build, and a brand that we want to present to the world. So when is it okay to share, and when is it not? How do we talk about those things that aren’t easy wins, that aren’t sunny days on the beach, that aren’t...

Do you want to travel the world—or even travel your own country—with nothing but the pack on your back? Imagine that freedom—knowing you’ve already got everything you need. There’s that line, “The things you own… end up owning you.” Well, what if you didn’t need to own hardly anything? Between remote jobs and AirBnb, that unfettered life has never been more accessible… But you could never actually do it, of course! You have a job, a car, an apartment… or maybe even a house. You’ve...

You should be proud of yourself: you’ve got a lot on your plate. You might be running a business, and, as I’ve heard it said, the great thing about running your own business is you can choose whichever 16 hours a day you want to work! Or you might have a job that takes up most of the day, and a passion that you work on in the mornings, or the evenings, or both. On top of all that, we all have our share of adulting: you know, doing the laundry, calling the bank, making sure there’s...

There are no two ways around it: selling a product does not come naturally to most of us. In fact, the very idea can feel a little slimy. Isn’t it a little weird to try to convince someone to part with their hard-earned money? Who am I to try to take it out of their pocket? Is this even ethical? In previous episodes we’ve discussed why you as a business owner need to learn to sell—to sell often, and with confidence. But the whole idea can still be uncomfortable. These days, we...

While on our first stop of the sabbatical year in San Diego, I got to visit Caleb Wojcik in his home studio. In addition to this episode, we also recorded an episode with me on the Caleb Wojcik Show which publishes today. Caleb is an incredible filmmaker who has worked with clients like Pat Flynn of Smart Passive Income and ConvertKit (filming their I Am A Blogger series as well as the Craft + Commerce conference). He also filmed our own seanwes conference. Caleb regularly teaches...

This podcast episode was not planned. While staying in San Diego during my sabbatical, my friend Caleb Wojcik invited me to his house to record a podcast. Caleb lives in Encinitas (about a one-hour train ride from where we were staying in downtown San Diego). Caleb and I recorded two podcasts: one for his show, and another for mine. You’ll see that interview with Caleb on the podcast feed in the next day or two. I was getting ready to take the 3:00pm train back to the city after...

Everybody knows if you want to be in pictures, move to Hollywood. Want to work in finance? New York, or London. Dreaming of starting the next big tech company? Better move to Silicon Valley—that’s where the money is. And if country music’s your jam, head out to Nashville. Is that really true? Is it only possible to succeed in a handful of cities around the world? Well, of course not. But your location does shape who you are. The things you see and hear every day, the way the people...