Chris joined Pablo on the Product Market Fit show, to talk about scaling growth with the right mindset in marketing. Chris discusses his journey from product manager to founder and CEO of Refine Labs, and now his new venture, Passetto. The conversation provides valuable insights into the zero to one phase of startups, the challenges of scaling a business, and the importance of balanced go-to-market strategies. Chris shares his experiences in launching successful products in the medical technology sector and outlines the importance of understanding customer needs in product development and marketing. He also dives into the mistakes and lessons learned from his earlier e-commerce ventures, which significantly shaped his approach to building Refine Labs. Chris emphasizes the role of organic content production, customer feedback, and marketing in achieving product-market fit and sustainable growth. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm