Get ready to dive deep into the intricacies of building a content engine for dark social. Chris Walker joins Erik Jacobson, CEO at Hatch, to unpack the essentials of creating compelling and sustainable content that powers your marketing strategy. Chris shares actionable insights on leveraging dark social, unique content strategies, and overcoming the common pitfalls marketers face. He emphasizes the pivotal role of organic social media content in contemporary marketing, debunking the misconceptions around its effectiveness. Key discussions include defining dark social and explaining its significance, creating high-impact content engines, and operationalizing content production efficiently. Whether you're an executive or a marketing manager, this episode provides a comprehensive roadmap to enhancing your content marketing efforts. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can’t make the event but have a question for Chris? Submit it here. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm