Have you tested your OWN customer journeys? Yes, all of them. You see, until you experience what your customers experience, all the understanding you've developed with your Empathy Mapping work from the last episode will not bear fruit. In this episode, I want to talk about your customer journeys - what, I hear you asking, there are many? Yes, sure are! I also want to explore where they could be broken! Listen to the podcast to learn more.

Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them. In this episode, I'll share with you our process and a really neat tool to allow you to gain absolute clarity on your ideal client and how you can communicate with them to build and strengthen an engaging, enduring relationship. Listen to the podcast to learn more.

It's been a while since the last episode and a lot has changed since then, many things that we couldn't have imagined, such as everyone around the world in various forms of "stay at home" situations due to the global COVID-19 pandemic. All our lives have been impacted and in the online world, some have "gone dark (or invisible)" whereas others have begun bombarding me with well-meaning emails full of advice about how best to deal with the pandemic. Someone said to me, early on during the...

Most businesses marketing sucks because they're just putting their message out into the world at large, in a very generic way and that message gets lost in all the noise. It's not focused on the right audience. It's not focused on their ideal client. It's just more noise So, how can you make your marketing stand out from the noise? Today, I explore the first steps to standing out from that noise - getting clear about and laser focused on your ideal client. Go to...

What are the components of a successful marketing program, framework or campaign? Exploring the Five Success Principles of Human Marketing.

Are you confused by the complex nature of marketing funnels? Exploring the Structure of marketing funnels.

How well do you understand your ideal client and what attracts them? Exploring Your Ideal Client.

Are you rolling in Rhino Dung or Standing Out with Marketing?

Imagine if you had a recipe for marketing, GOOD marketing, and you could follow that recipe all the time, then rinse and repeat? How would that be?

Are you curious about the "magic of marketing"? About "The Force" that drives GOOD marketing. Then you've come to the right place. On today's episode, we'll talk about what IS marketing and what is GOOD marketing.

Marketing is fundamentally quite simple  –   deliver the right message  to the right audience  at the right time in the right place engage with them start to build a relationship and provide exceptionally valuable information to them until they are ready to make a purchase from you. BUT ...here's the thing.... People don't want what you make! They want what it will do for them. They want the way that it will make them feel. As marketers, and we ARE ALL marketers, we need to engage our...

Tales of Marketing Transformation - the podcast - it's coming to a device near you in early 2019..... So what's it about? It's about Marketing, no surprises there! It's not me pretending to be a Marketing Guru and giving you sage advice. I'll let you in on a little secret...... To be honest, I don't really know what I'm doing in Marketing! But I have been in marketing roles for over 20 years, the past 12 in my own company Innovabiz. I've gotten some good results, and so have my...