There's a right and a wrong way to do everything - including marketing. When you're just getting started marketing your organization, it can be tricky to determine what you should be doing. There's a lot of fake news out there, which is why we've created this podcast - to dispel marketing myths and help businesses grow that may have a limited-to-no knowledge of or experience with marketing. Getting your brand out there is great, and is certainly more than some are doing, however our aim is to help you take your marketing to the next level and gain the competitive edge.
Keyword Clusters:
Identify keywords for your primary pages:
(what are users searching for pertaining to your industry/niche/product/service?)
To conduct keyword research, here's what I recommend:
- check out the competition; what are they ranking for?
- use tools
- have a look at what...
Published 08/07/21
Because good things come in threes....
In this episode we talk about some different types of links, different types of anchor text and cover some link building strategies.
Resources:
www.pendragonconsultingllc.com/blog
www.beginnersguidetomarketing.com
www.brightlocal.com
Published 07/24/21
Even if you're not new to social media, there are some things that may be tricky to setting up and understanding social media for your business. For instance, where should you be posting? Are there specific platforms that you should or should not be posting on? What should you be posting to...
Published 06/03/21