Keyword Clusters: Identify keywords for your primary pages: (what are users searching for pertaining to your industry/niche/product/service?) To conduct keyword research, here's what I recommend: - check out the competition; what are they ranking for? - use tools - have a look at what you're already ranking for by using google analytics & google search console - brainstorm!!! - "searches related to" at the bottom of google's search pages Metrics to consider: - how many...

Because good things come in threes.... In this episode we talk about some different types of links, different types of anchor text and cover some link building strategies. Resources: www.pendragonconsultingllc.com/blog www.beginnersguidetomarketing.com www.brightlocal.com

Even if you're not new to social media, there are some things that may be tricky to setting up and understanding social media for your business.  For instance, where should you be posting? Are there specific platforms that you should or should not be posting on?  What should you be posting to those channels?  And how can you manage a regular posting routine for your company's social channels effectively? Those are some of the questions I'll be answering in today's episode. Here's a list of...

Listen. There's a good chance the person who designed your website doesn't know a whole lot about SEO.  And for those that design sites AND that do know about SEO, that's usually an extra charge towards building/optimizing your site and are often overlooked. Heading tags are important so that Google (and the other search engines) know what your website is all about.  They help the search engines understand the content and place confidence in your ranking.  Similarly, if your site is not...

While we've known that this major algorithm update was coming, "we" is more in line with those in the marketing and SEO realm. Business owners who aren't in tune with SEO and improving their search engine rankings may not be as aware of it. The long awaited Google Page Experience algorithm update is set to roll out in June of 2021. Ready to see some crazy rank changes?!  If you've taken the opportunity to prepare your website, in advance of the update, you'll likely fare better than some of...

In this episode we talk about: 1. The benefits of blogging 2. The do's and don'ts of blogging 3. How to tell whether your blogging is paying off Don't forget to download the keywordSurfer chrome extension to help take your blogs further!

Facebook has recently released their new tool called Facebook Shops.  It allows you to build a shop and sell either goods or gift certificates online through Facebook.  Best part about it? You don't need to have a website to do this.  If you're looking for another place to generate sales, I'd encourage you to hurry and get your shops set up as Black Friday, Small Business Saturday and Cyber Monday are less than a week away... Don't forget to join our Facebook Group for help with your...

Shop small, shop local.  Support those who have been there for you and for your community.  Support your friends and family's business.  Check out some of these small...

In today's episode we talk about the importance of keyword research and SEO.

A big heartfelt thank you to all of the brave men and women out there sacrificing so that we can enjoy our freedom!

Set yourself up for success this retail season by setting up your shop on Facebook.  In this episode, we talk about Facebook Shops as well as 8 tips to for a successful retail season.

What should you be posting on your company's social pages?  Anything and everything to drive engagement? Dear God, please no.  Don't do that.  Have a listen to today's episode where we talk about what you should be posting on your social media pages as well as things to avoid. You guys, I used the word "unrelevant"... ugh! I'm so ashamed!!  Me no speaky good engrish when I get word vomit.  The words just tumble out sometimes!  Please forgive me :D

Want to take your marketing efforts further? A remarketing strategy can help you convert your warm leads and hot leads into customers.  Have a list of current and former customers?  Use that to your advantage and remarket to them to bring in repeat business and to work on customer loyalty. In this episode we'll talk about: - what is remarketing - the marketing funnel - Facebook Pixel - Google Ads - Customer List Remarketing

In today's episode we talk about what you need to get started in advertising on Facebook.  We also cover some important elements to optimizing your Facebook business page, talk about what the Pixel is and why you should install it and some success tips to help you maximize your effectiveness and ROI.

The Beginner's Guide to Marketing podcast was born through my books - The Beginner's Guide to Facebook Advertising and The Beginner's Guide to Content Marketing.  With a desire to help business owners grow and learn more about marketing, we are here for you!