Keyword Clusters: Identify keywords for your primary pages: (what are users searching for pertaining to your industry/niche/product/service?) To conduct keyword research, here's what I recommend: - check out the competition; what are they ranking for? - use tools - have a look at what you're already ranking for by using google analytics & google search console - brainstorm!!! - "searches related to" at the bottom of google's search pages Metrics to consider: - how many people are querying for that term (search volume) - what is the competition score (organic difficulty) - relevance  Pillar pages: These pages will serve as the core content for your keywords Topic A - SEO Topic B - social media Topic C - website design Creating keyword clusters: - what are some keyword/phrase variants to the topic? - what are some other versions of the topic? - what questions can you answer using your keyword clusters? - how can you stitch them all together Clusters means more internal links!! Don't forget to link back to the main pillar page! Recommended Tools: Google Keyword Planner SEMrush Ahref Moz Surfer SEO Neil Patel's Ubbersuggest SpyFu Additional Resources: www.pendragonconsultingllc.com/blogs www.beginnersguidetomarketing.com