Listen. There's a good chance the person who designed your website doesn't know a whole lot about SEO.  And for those that design sites AND that do know about SEO, that's usually an extra charge towards building/optimizing your site and are often overlooked. Heading tags are important so that Google (and the other search engines) know what your website is all about.  They help the search engines understand the content and place confidence in your ranking.  Similarly, if your site is not optimized - or poorly optimized - with heading tags, Google may not understand what your site is all about and rather than show those querying Google your website (even if you've optimized for keywords), they may opt to down rank your site rather than take the chance of showing potentially irrelevant information to their users. In today's episode, I talked a bit about why heading tags are so important and also how your site and blogs should be optimized with them. The tool I talked about in today's episode was a Chrome (and Firefox) extension called Meta SEO Inspector and can be found by visiting this URL: https://chrome.google.com/webstore/detail/meta-seo-inspector/ibkclpciafdglkjkcibmohobjkcfkaef?hl=en Here's the version I use on FF: https://addons.mozilla.org/en-US/firefox/addon/seo-inspector/ Don't forget to check out our websites for more valuable information on SEO, social media, content marketing and more! www.pendragonconsultingllc.com www.beginnersguidetomarketing.com Have something specific you'd like to see me talk about on an upcoming episode? Send me a message here: https://beginnersguidetomarketing.com/contact-us/