Here's the deal brand manager... Every day we read in the news how brands are falling apart. The Gap doesn't know who they are anymore. Victoria Secret missed the memo that the definition of sexy had changed and they hadn't changed with it. Those are just a few recent examples of brand...

Wondering about brand repositioning? What about brand revitalization? Are these things you should only do when your brand is struggling or in decline? What are the triggers to know it's time to reposition your brand? In today's episode with CMO Rafael Acevedo we talk Repositioning and...

Are you one of those brand managers that doesn't like boasting about your accomplishments or tooting your own horn? Perhaps you never feel like your work has "arrived" enough to make it worthy of touting? Or you just never get around to sharing your achievements? Well friend, I feel you. In...