Here's the deal brand manager...
Every day we read in the news how brands are falling apart.
The Gap doesn't know who they are anymore.
Victoria Secret missed the memo that the definition of sexy had changed and they hadn't changed with it.
Those are just a few recent examples of brand failures.
Here's what I've also heard from you all...
I've heard that you are afraid you are going to fail your brand.
That you aren't doing the right things and don't even know where to start.
Well, today you are in luck because I'm telling all on my most spectacular brand management failure, the #1 thing that I learned and THE MOST IMPORTANT THING to know as an associate brand manager, brand manager, or brand director to ensure the success of your brand.
Let's get it!
-Saxon
connect ->
[email protected]