In this episode of The Brave Enough Show, Dr. Sasha Shillcutt and Dr. Olga Lemberg discuss: How to take an idea to a product   The importance of market research  The key to marketing your product  The mindset that is critical to business success  Use code BRAVE20 to save 20% on your first order from Fabled. Guest Bio: Dr. Olga Lemberg is a board certified pediatrician based in the San Francisco Bay Area. She is the founder of Fabled, a medical apparel brand that strives to uplift and excite women in medicine through elevated and empowering workwear designs. As a hospital and urgent care-based clinician, Dr. Lemberg came to the realization that existing medical uniforms weren’t serving the needs of women leaders in medicine. She started brainstorming designs post-call after years of wearing scrubs that lacked the sophistication and style she wanted from her uniform. Fabled was built on the belief that style is transformational, and that women in medicine deserve scrubs that genuinely reflect their attitude, style and ambition. Fabled is a small, independently-owned business that has grown organically through word of mouth and now ships to over 6 countries.   Quotes:   “I believed in a few fundamentals in the beginning that have continued to help me: one, that I could trust my sense of style and two, I trusted I could be hella resourceful.” Dr. Olga Lemberg “Doubting things as an entrepreneur never goes away, you just learn to navigate it.” Dr Olga Lemberg Episode Links: Brave Enough 2023 CME Conference RISE: Mastermind The Brave Enough Retreat for Women Physicians Follow Brave Enough:   WEBSITE | INSTAGRAM | FACEBOOK | TWITTER | LINKEDIN Join The Table, Brave Enough’s community. The ONLY professional membership group that meets both the professional and personal needs of high-achieving women.