All That We Are: Best Selling Author Gabriella BraunIn this week's episode of the Business of Psychology podcast, I'm really thrilled to be here with Gabriella Braun. Gabriella is the director of Working Well, and she is the author of one of my favourite books of the past few years, 'All That We Are'. We are going to talk a lot about the book, because I know lots of people will be fascinated by the process. Full show notes and a transcript of this episode are available at The Business of...

How to know if any marketing activity is working for your private practice Don't spend any time or money on marketing until you have listened to or read the transcript for this episode. Too often psychologists and therapists spend time on marketing because they think they "should" not because they know it works. There are no "shoulds" only what works for you. This episode shows you how to work it out with two common use cases, blogging for therapy inquiries and Instagram to get more...

Cyber security: What mental health professionals need to know to protect their practiceI'm joined by Eric Alter, Senior Vice President of Risk, and Cyber Engagement Leader for Marsh Commercial, who provide Oxygen insurance for therapists. We're talking about cyber insurance and why we might want to consider getting some protection from the threat that we face as practitioners working in an increasingly cyber-heavy environment. At the end of the episode, I also give a little note about what I...

5 marketing trends private practice owners should know about Key PointsRelationships are key to all business goalsAuthority is more important than social media (affiliations, media, public speaking, guesting on podcasts or blogs, books, longer form content that shows your expertise brings the right kind of audience, helps your SEO) Don't bend yourself out of shape to fit with social media trends create stuff you are proud of and use social media to get more eyes on it. 3-4 times a week is...

Create a marketing strategy for your private practice in 2023: The marketing machine To market your practice effectively you need a strategy. That strategy needs to take people through a logical journey including: Entry - where they meet you for the first time Nurture - where you develop the relationship and trust Sales - where you tell them how they can work with you Sounds simple, right? In this episode, I walk you through examples of what this can look like in real mental health private...

Avoiding people and algorithm pleasing on Instagram with Elsie Owen (aka the people-pleasing therapist)Welcome to Season 4 of The Business of Psychology!  This interview with Elsie Owen, @the_peoplepleasing_therapist on Instagram, is one of those episodes that really reminds me why I began this project in the first place.  Elsie is really inspiring to me; I get asked a lot of questions about Instagram specifically, and about marketing strategy in general, and often I feel like people are...

How to network as a mental health professionalLinks for this episode:  Instagram:  @rosiegilderthorp @ThePregnancyPsychologist Full show notes for this episode are available at The Business of Psychology Free Client ChecklistAre you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination? Never fear! Psychology Business School has got your back. And the good news is, there's actually not that much...

How to use batching and sprints to create more time in your weekLinks for this episode:  Instagram:  @RosieGilderthorp @ThePregnancyPsychologist Recommended books: The Lean Startup by Eric Ries  Sprint by Jake Knapp Full show notes for this episode are available at The Business of Psychology Today, I wanted to talk to you about two methods of productivity that I find really helpful in running my practice. The reason I've decided to share this now is that a lot of people have been asking me...

CBT for menopause: How Simona Stokes is using her expertise to change livesToday, I'm really excited to be talking to Simona Stokes. She's a counselling psychologist who runs a very busy associate practice, but has also set up a specialist clinic called Menopause CBT Clinic, providing much needed one to one services, groups and training for both organisations and professionals around the psychological aspects of the menopause, and how we can all thrive through it. Full show notes and a...

How to create a great directory site profile Links for this episode:  Instagram: @rosiegilderthorp The Business of Psychology: Episode 32: How to get your blog post seen with Vicki Jakes: SEO for psychologists and therapists The Business of Psychology: Episode 19: How psychologists and therapists can use an ideal client avatar to co create and market their services  The Business of Psychology: Episode 54: How to write for your website: Copywriting for Psychologists and Therapists with Allie...

Creating resilience in your clients and protecting it in yourself with Martina WitterToday I'm talking to Martina Witter, founder of Rapha Therapy and Training Services, and the host of the Rivers to Resilience podcast.It's wonderful to have her on the show as I've been following her on Instagram for a while. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Martina: LinkedIn: Martina 'Motivator' Witter Rapha Therapy & Training...

Ethical marketing in private practice. Scarcity, should we use it? Links for this episode:  Instagram: @rosiegilderthorp The Business of Psychology: Episode 59: Using Youtube to reach more people with Dr Clare Roberts The Business of Psychology: Episode 45: How to make social media videos that people want to watch with Allison Puryear  The Business of Psychology: Episode 68: How to launch an online course as a psychologist with Dr Marianne Trent Full show notes for this episode are...

How to inspire on Instagram with Dr Chloe Bedford aka The Running PsychologistToday, I'm really excited to be here with Chloe Bedford, aka The Running Psychologist from Instagram. I'm fangirling a little bit because I've been following Chloe for ages and I absolutely love her content. I feel there's a lot that we can learn from her about creating content that is educational, but also entertaining and interesting, and worth following.  Full show notes and a transcript of this episode are...

Adapting to a changing world - why you never finish your online course  Links for this episode:  Instagram: @rosiegilderthorp Psychology Business School Do More Than Therapy Membership Full show notes for this episode are available at The Business of Psychology Welcome to today's episode of the Business of Psychology. I am looking forward to talking to you today about a topic which I get asked about all the time, and I find myself saying similar things about all the time, but I've never...

A model for truly integrative therapy: SIP with Dr Melanie Lee and Bridger FalkensteinI'm here today with Dr Mel Lee from Trust Psychology, and Bridger Falkenstein from the Beyond Healing Centre in the US, and notably also from the Notice That podcast. I'm really excited to have Mel and Bridger here today to talk to us about Somatic Integration Processing, which is a new model which aims to help us to synthesise the other approaches that we might have in our arsenal as therapists. SIP has a...

Burnout in private practice with Dr Paula RedmondToday, I'm really happy to be back after my break and talking to the wonderful Dr Paula Redmond. Paula is a clinical psychologist who specialises in burnout, which is a very pertinent topic for me right now, as I recently took a bit of a break from the podcast and my social media profiles because I managed to burn myself out.  Paula is an extremely helpful and knowledgeable psychologist, she's a member of the Do More Than Therapy membership,...

5 things you must do if you are returning from a break in private practice (or you need more clients)Hello and welcome to the new series of the Business of Psychology podcast and September! The start of the academic year always feels like a new beginning in my mind; I've never gotten out of that cycle and now I've got children at school, it's just reinforcing that idea that September is a month for growth and development and change. So it's actually one of my favourite months of the year and...

How to set up your practice for success with Anna Bunch aka the Psych VAToday I'm joined by Anna Bunch, an experienced Virtual Assistant and Online Business Manager who specialises in supporting Psychologists, Therapists and Wellness Professionals. Her passion is helping others achieve their goals, and she loves working with, and supporting people, with the aim of giving them their time back and achieving their business goals. The highlights Anna tells us what led her to wanting to work with...