Casie Gillette is the Sr. Director of Online Marketing at Komarketing, a B2B Online Marketing firm based in downtown Boston. Before Komarketing, Casie developed and implemented SEO strategies for Grasshopper.com, Chargify.com, and many more websites. In this episode, Casie shares how she became an SEO and online marketing leader. Get a few tips, too. Technical audit, anyone? Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More...

Jessica Gilmartin runs global revenue marketing for Asana, a leading work management platform for teams. In this episode of The Data-Driven Marketer, Jessica explains the difference between project management and work management—and why Asana uses work management to motivate people and teams. Earlier in her career, Jessica co-founded and sold Fraiche Yogurt, a successful chain of yogurt stores in the San Francisco Bay Area. She then ran product marketing for Wildfire, which was acquired by...

This week, as the 2022 World Series unfolds, Alex Cohen joins us in The Data Basement to talk baseball broadcasting and advertising. Alex is the voice for the Triple-A Affiliate of the Chicago Cubs, and the lead broadcaster for all 140 home and road games during the season and any Pacific Coast League Playoff games on AM 940. He also leads pre-game, in-game, and post-game interviews with coaches, players, guests, and sponsors. During the off-season, Alex is responsible for all partner...

This week, we welcome Pat Connelly to The Data Basement. Pat is the Chief of Staff at Lively, a modern health savings account provider. His previous roles include Director of Marketing and Senior Director, Brand Strategy. He’s known for connecting users to brands and products in his 12+ years of running digital marketing for various tech companies and startups. In this episode, we discuss running digital marketing in a highly regulated business. Can’t use targeted lists to reach an audience?...

Taylor Shanklin is the CEO and “Chief Sizzle Officer” at Barlele + Creative Shizzle, while Will Novelli is the Digital Project and Podcast Manager. At Barlele, (Barlele (bar·lay·lay) means: Only Soaring. ) Taylor, Will, and the team help passionate entrepreneurs, growing companies and social do-gooders cut through the noise and drive impact with a memorable brand. Through effective storytelling, done-for-you content marketing and strategic growth coaching, you will take off and...

Jason Falls is back for round two in The Data Basement with Adam and Mark. What’s changed since his first visit? Jason is now the Chief Strategy Officer, Principal of falls+Partners. Previously, he was the Senior Influence Strategist at Cornett, Host of C-Suite Radio, Keynote Speaker, and Author of Winfluence. Jason’s primary job is developing what he believes to be bleeding edge strategies and creative concepts to bring influencer marketing efforts to life for brands. He works with brands...

Welcome to another episode of The Data-Driven Marketer. Meet Lee Odden, the CEO and Co-Founder of TopRank Marketing, a specialized digital marketing agency serving enterprise organizations with integrated content and influencer marketing solutions. Lee is a digital marketing strategist, international speaker, CEO, and the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing (Wiley). He also leads agency strategy, industry...

Rand Fishkin, CEO & Co-Founder of SparkToro, is back in The Data Basement for a second action-packed episode with Adam and Mark. You know Rand as the original CEO and Founder of Moz, where he spent over fourteen years shaping the SEO software biz. However, he’s also the author of Lost & Founder and The Art of SEO. We learned he’s the creator of upcoming video game, too. If you want tips on how to become a better marketer or creator without the fluff, Rand is your guy. let’s jump into...

This week, we welcome a fellow NetWiser to The Data Basement. Cam Fortin is the VP of Product at NetWise, a Dun & Bradstreet company. Cam also has the most Instagram followers amongst our team. Therefore, he’s also the most prominent influencer at NetWise. Cam consulted after college to develop his analysis chops before joining Wine.com for a lengthy ten years. He focused on analytics and search before taking over the product function based on a recommendation from the engineering team....

This week, Brian Jones is back in The Data Basement to discuss the trending topics of connected TV and data regulation. Not only is Brian the original host of this podcast, but he’s also an executive-level entrepreneur, engineer, and developer with experience in manufacturing and big data. Brian's official title is Senior Vice President, Audience Solutions Technology at Dun & Bradstreet. He’s also the Chief Technology Officer (CTO) of NetWise and Eyeota (part of a merger and acquisition)....

Hey, everybody! Welcome back for another hang in The Data Basement. This week, we’re joined by Laura Jones. Laura is Chief Strategy Officer for BAV Group, VMLY&R’s brand analytics practice and the leading authority on data-driven branding. Her mission is to fuel creativity with data using the world’s largest and longest-running study on brands. She’s proud to have inspired many successful and award-winning creative campaigns across nearly every major industry category. Laura is also...

Noah Learner is the Vice President of Product for Two Octobers, a digital marketing services firm. He joined the digital marketing world after 20 years in cycling retail, where he built an SEO advantage for his employers using readily available tools and data. His specialty is building the tools and automations to make digital marketing more efficient and scalable. We’re talking data pipelines or data warehouses, Google Sheets Add-ons, PPC feed automations, world class Google Data Studio...

We welcomed Jen Friel to The Data Basement this week. Jen is the founder of Talk Nerdy To Me (.com), which includes a blog optioned by Warner Bros. and Jerry Bruckheimer. In August of 2015, Talk Nerdy To Me was purchased by CBS for a put pilot. For the past decade, Jen has co-founded four apps (two of which she built herself) and held various positions in marketing, sales, design, and engineering. She’s recognized for her pre-influencer era social media tactics, which allowed her to...

We welcome our first non-works for us repeat guest, Doug Kessler, back to The Data Basement. He’s the Co-Founder and Creative Director of Velocity Partners and specializes in B2B tech marketing. Doug is a prevalent speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity. Doug is a copywriter at heart but with a secret jones for analytics. In this episode, Doug reveals his half-baked reasons why B2B marketing is experiencing the most...

This week Chelsea Dishman and Kevin Haberstick, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in the Data Basement to chat about CDPs, engaging customers strategically, and cookies. Since Chelsea was originally from the Segment side of the acquisition by Twilio, the group talked about the trials and tribulations of smaller companies being acquired by a significantly larger one. Here are some highlights: Show Notes &...

This week, we have the one and only Brian Jones in The Data Basement with Adam and Mark to discuss the state of the basement, i.e., what’s happening around here with the three-way merger and acquisition of NetWise, Eyeota, and Dun & Bradstreet. Brian is an executive-level entrepreneur, engineer, and developer with experience in manufacturing and big data. However, if you remember him as the third host for this show—your memory is up to snuff. This time, Brian plays the guest role as the...

Ashley Cummings, Data & Analytics Advisor with Dun & Bradstreet, joined Adam and Mark in the Data Basement to discuss evolutionary changes in sales prospecting with data. Ashely's journey includes significant time in B2B agency sales and iHeartRadio, where she learned to appreciate data-driven sales techniques. To this day, Ashley believes cold calling has a place in your sales strategy if it's connected to significant data sources—people won't despise your outreach if it's related to...

The one and only David Meerman Scott joined Adam and Mark in the Data Basement to share how his data-driven journey helped him experience success. David is an Entrepreneur, Advisor, Keynote Speaker, WSJ Bestselling Author, investor, and Grateful Dead fan. He’s built a career on doing marketing differently, especially after experiencing companies doing the same old thing. He stands firmly behind FREE content (no more gated "freebies") and wants younger marketers to do the same. Here are some...

Cory Munchbach is the President and Chief Operating Officer at BlueConic, a customer data platform that helps you increase access to data across the organization so you can transform customer relationships and unleash growth. Cory spent her career working on emerging technologies with Fortune 500 clients from various industries. Before joining BlueConic, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing-tech...

Alex Southworth, VP and Business Segment Manager for Digital Marketing at Dun & Bradstreet, joined Adam and Mark in the Data Basement to chat about marketing software and strategy. Alex is our first guest from the mothership (NetWise parent company). Alex leads a digital marketing practice at DnB, so he also owns the business unit. He joined DnB through acquisition while at a company called Orb Intelligence. However, Alex is also a recovering consultant. He spent 20 years in B2B sales...

Synaptiq’s CEO Steve Sklarew, and Chief Data Officer, Tim Oates, Ph.D., joined Mark in the Data Basement for a quick chat. Synaptiq is a full-scale AI consultancy bringing impactful solutions to the enterprise using machine learning, machine vision, natural language processing, and other data-driven techniques. The firm creates customized platforms for image and document-intensive industries that are more powerful than existing off-the-shelf tools. The team comprises management consultants,...

Sudeshna Sen joined Adam and Mark in the data basement to discuss transforming the B2B customer experience in a post-pandemic world. Sudeshna is a marketing executive driving top-line growth for businesses. She is currently the Executive Vice President, Dentsu Media. However, she served as Merkle’s Vice President, Strategy and Analytics at the time of this recording. As a data-driven, customer-centric digital marketing leader and strategist, Sudeshna brings 15+ years of B2B and B2C marketing...

In this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies hide IP addresses, VOX launched an SSP, Meta tries to rebrand contextual advertising. Links: Americans Spend More On Gaming Than Streaming -- Or Health And Fitness New Platform Lets Game Creators Monetize With Non-Disruptive Ads California Agency Proposes Broad Privacy Rules Google's Ad-Tech Stack Faces Antitrust Scrutiny From All Sides Tech companies are...

B2B and tech marketing consultant, Pam Didner, joined Adam and Mark in the Data Basement recently. Pam is the author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing, and sales enablement presentations and workshops in the US, Europe, South America, and Asia. Her forte is to create successful global marketing plans that meet the local marketing and sales team’s needs. Show Notes and Transcript:...