Today on The Employer Brand Shop Talk podcast, we have a special episode for you! Instead of interviewing a practitioner from an external organization, I am joined by my colleague Erica. Erica has been part of The Employer Brand Shop team full time since June 2021 and, as the Employer Brand Content Manager, she has been instrumental at improving and expanding on all of the employer brand content creation services we offer. With a background in journalism and communications, she has a passion...

In this episode, we are pleased to welcome Jen Paxton to the podcast! Jen (pronouns: she/her/hers) heads up all things people at Smile as their VP of People. Over the past 10 years, she has developed a passion for building and scaling start-ups (3 of which have led to successful acquisitions) and giving employees the structure and support they need to flourish and grow. Besides this, Jen loves coaching managers, fostering a culture of feedback, and creating programs that will help build a...

In today’s episode, we are pleased to welcome Delfina Stabile, Global Talent Attraction Manager at Uber, to the podcast! Delfina, who is originally from Argentina, moved to Mexico City to join Uber’s Talent Acquisition team five years ago. Her curiosity, paired with Uber’s culture around driving growth, recently led her to San Francisco to take over Employer Brand globally at Uber. Delfina is passionate about recruiting, data, and social media and when she’s not working, she is probably...

In today’s episode, we are excited to be chatting with Chanèle McFarlane, a Certified Career Strategist and TEDx Speaker. Chanèle is also the Founder of Do Well Dress Well through which she creates content and learning experiences to help people launch, pivot, and accelerate their careers. She is known for her approachable and practical advice on personal branding and career strategy and as a result, her expert commentary has been featured in Fast Company, The Globe & Mail, ELLE Canada,...

In today’s episode, we are thrilled to be speaking with Jordan Beresford, manager of employment branding at Sephora Canada. With over six years of experience working in the recruitment marketing and the employer brand space at fortune 500 companies and over 12 years of experience working in marketing, Jordan brings a wealth of digital marketing and content knowledge to the world of talent acquisition. She is passionate about optimizing the candidate and employee experience and using...

In today’s episode, we are chatting with Ashleigh Joyce, employer brand manager at Calendly. Ashleigh is passionate about crafting stories about the people and culture at Calendly that are authentic and exciting to job-seekers and ultimately drives them to pursue a future there. Outside of work, Ashleigh is married to a Britt who she calls her roommate, a lover of fermented grapes and bourbon, a foodie who also enjoys exercise, a gremlin-wrangler to her two children, a psych...

Welcome to season three of The Employer Brand Shop Talk Podcast! If you are a new listener, thank you so much for joining us and if you are a returning listener, thank you for tuning back in! My name is Natasha Makovora and I’ll be taking over the hosting duties from my colleague Kaitlyn, who is now on maternity leave. In this episode, I’ll share a bit more about myself and what you can expect in season three of The Employer Brand Shop Talk Podcast.   My career has taken me on many paths...

This week marks the final episode of season two of The Employer Brand Shop Talk Podcast and I am here with my colleague, Natasha Makovora, to share our top takeaways and key moments from the past nine episodes. We were so lucky to have a wide range of knowledgeable guests on the podcast this season and today, we will be reflecting on the valuable lessons we learned from each and every one of them. From the evolution of recruitment marketing, to creating unique recruitment marketing content,...

In today’s episode, we are speaking with Marquise McCoy, employer branding program manager at Netflix. As part of his role, Marquise tells world class corporate culture stories that set Netflix apart from its peers and demonstrate how the company’s success is fuelled by the experiences of its employees through social campaigns, earned media, and a bit of magic of course. Marquise has more than a decade of experience in the industry and has previously worked as a communications manager at...

In this week’s episode, we are diving in to all things employer brand metrics with industry veteran Chloé Rada. Chloé has more than 20 years of marketing experience and currently leads recruitment marketing and branding globally for Syneos Health. She is passionate about storytelling, candidate experience, recruiter enablement, and technology automation and is empowering others to make a positive change for the future of talent acquisition.  Employer brand metrics is a big topic but Chloé is...

This week we are chatting DEI strategy with Dean Delpeache, a Diversity and Inclusion strategist who has spent more than a decade focused on talent management and creating frameworks of equity for organizations. He is helping organizations design a strategic framework focused on diversity, inclusion, belonging, and equity. If you are ready to learn about how DEI relates to employer branding and how to execute a diversity and inclusion strategy across an organization, keep listening!

Today we are chatting about how Shopify made the transition into a digital-first environment following the pandemic with Holly Middlemiss, Global Employer Brand Marketing Lead at Shopify.  Shopify was one of the first who made the pivot into “digital by design” following the pandemic, which is a fully remote company. To provide some insight here, Holly will share the approach her team made to leverage and lean into this new digital environment and how they’re redefining what office culture...

Today's episode is a bit unique. Instead of interviewing a practitioner from an organization, this week is going to be a discussion between my colleague Natasha and me.  Natasha is the Employer Brand and Recruitment Marketing Specialist here at The Employer Brand Shop, and today we are going to be talking about the 10 most unique places to reach candidates online.  Natasha Makovora has been a part of the Employer Brand Shop team full-time since last summer. She has been instrumental in...

Today we are talking about unique content creation ideas with Danielle Gregov, Employer Brand Specialist at Hootsuite. Hootsuite uses thier expertise, customer insights at scale, and collaborative ecosystem to help people and organizations succeed with social. Today, Danielle will share how to cut through the noise and produce content that stands out from an employer brand perspective. About our guest: Danielle is an employer brand leader with experience in the financial services and tech...

Ashley Waxman is the head of Employer Brand in Organic Social Media at Asana, where she leads the team that unlocks and amplifies the voices of Asana's global community of employees and customers. Prior to Asana, Ashely lead Employer Brand at MuleSoft which was acquired by Salesforce in 2018. In this episode, Ashely and I unpack a ton of great information about how to extend your employer brand reach with the help of your employee base. Let's dive in! How does she do this you might ask?  In...

In today's episode, I am very excited to share my inspiring conversation with Shaunda Zilich. Shaunda is the Global Talent Brand Manager at Qualtrics. She is an employer brand leader that believes in and is implementing on the full employee experience revolution. From attraction to candidate, to employee experience - her team is connecting people to their purpose and passion through storytelling and data. Shaunda has a passion in everything for positively affecting people's lives and while...

Welcome to Season 2! Same host, new last name (I got married last month). In this first episode, we are chatting with Lori Sylvia, CEO of Rally and the founder of www.rallyrecruitmentmarketing.com, an online community forum for practitioners in HR, Talent Acquisition, Recruiting, and Marketing - focused on learning new strategy skills, recruitment marketing, and employer branding. In today's episode, we will be focusing on how recruitment marketing has changed in the past year as a result of...

There are many factors to think about when developing an employer brand strategy. From defining your company's values, to actually strategizing, building and launching an EVP; it can be stressful to manage it all. This season's goal has been to give you a solid foundation for creating your own employer branding strategy. Join us for the Employer Brand Shop Talk Pod season finale, where we’ll review the key concepts we covered this season!

This week we have an amazing guest on deck, and one of the people I admire most in the employer branding space; Rian Finnegan, Global Employer Brand Manager at Peloton. Rian has worked for some truly amazing organizations with strong consumer and employer brands including: Twitter, Pandora, Squarespace, and Instacart. In today’s episode we’re talking through how to bring your EVP to life externally, and I hope you enjoy our conversation!

This episode we turn our attention from internal EVP activation to external EVP activation. Once you’ve activated your employer value proposition within your organization, you’re ready to activate it in your external marketing. In this episode we’ll be doing a deep dive into how to create an EVP launch campaign, how to infuse your EVP across the various touch points in your candidate journey, we’ll also talk about how to incorporate your EVP in your social media and how to get your employees...

Welcome back! This week we’re sitting down with Hannah Fleishman, the Sr. Manager of Employer Brand at Hubspot. Hannah’s sharing her wisdom around communicating your internal culture authentically, how to find inspiration for your employer brand and unique marketing techniques, as well as navigating the new work-from-home movement and how that impacts employer brand. Let’s dive in!

Welcome back everyone! We spent the last few episodes talking about Employee Value Propositions (EVPs), which are really the foundation of your employer brand work. If you haven’t listened to those episodes yet, I actually recommend you take a pause on this one, and go back and listen to the first few episodes first. This week we’re building on what we’ve learned, and talking about how to bring your EVP to life internally. While building EVPs is really fun, the real magic begins when we start...

Welcome back to another episode everyone! This week we’re interviewing Charlotte Marshall and Bryan Adams, the international best-selling Authors of Give & Get Employer Branding. This book redefines the concept of an Employee Value Proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing approach harnesses the value to be found within the cultural realities and expectations of the company. Charlotte and Bryan want to change the way the world...

Today we are going to be building on the topics we discussed in last weeks episode by talking about one of the most foundational, and important, projects that you can tackle to start building your employer brand. That project is uncovering your Employee Value Proposition (EVP for short). This episode we’re talking about what an EVP is, why it’s the essential starting point for working on your employer brand, how to go about uncovering your EVP, and mistakes to avoid along the way. Let’s dive in!