Sonny is a 35-year-old online nutrition and fitness coach from London. He previously spent over 12 years in the investment banking industry as an IT contractor working for some of the largest investment banks. Health and fitness have always been a huge passion of Sonny's and found that during my career I was often asked how I managed to maintain my health and fitness throughout this period, and it simply came down to prioritisation, planning, and having the right strategies in place to ensure consistency, which all stemmed from creating healthy habits daily. After some deep introspection, Sonny realised that his work was not providing him with a sense of fulfilment, nor purpose which were high values of his. When he finally realised that money alone did not buy happiness, it was time to pursue his passion for health and fitness as a career. So he left his successful banking career, become certified in nutrition and fitness, and begun his online coaching business, where he now has clients globally, teaching them his methods that have worked for him from over 15 years of trial and error.