Episodes
Discover the insider secrets to building a top-notch sales team for your agency in our latest podcast episode! This week we have a special guest, Joey Gilkey, who brings a wealth of knowledge and experience with sales for marketing agencies! He started his own agency, ApexRevenue, specializing in sales operations and sales management, so you KNOW he’ll bring the goods in this episode. We dive into the different skill sets and key traits needed in a salesperson— so if you’re hiring or...
Published 06/05/23
Hiring someone to manage and nurture your clients is an exciting step — aaaand we know a thing or two about hiring Account Managers (we do it day in and day out ☀️🌛). In this episode, we delve into why Agency Owners often seek to hire a Client Account Manager. Plus, we explore the barriers that can come up and provide insights on overcoming them! We also share key points that should be considered before pulling the trigger. Such as: Candidate Experience — Identifying whether you need...
Published 05/22/23
It can be tough finding the right talent and scaling your media buying team, right?! If that's a yes, then this episode is for you. We chat with Janak Mehta from Clients Online, who has been in the digital marketing industry for over a decade. He shares his journey of building his agency, scaling a media buying team to also offering wholesale media buying services. Listen to this episode where Janak talks about a light bulb moment when he realized that if he wants to scale, then he...
Published 05/08/23
Are you curious about implementing a 4-day workweek at your agency but don't know where to start? In our latest podcast, Paul from PaulGregory Media shares his agency's success story with a 4-day workweek pilot. During the pilot, employees had Fridays off — and the agency saw great results. They were MORE productive over this time, and employees loved the work-life balance. Huge WIN-WIN 🥳 Listen to this episode to hear Paul's tips for how to implement the 4-day workweek and ensure it's...
Published 04/24/23
We're answering our most frequently asked question from Agency Owners 👀 How many clients should a Client Account Manager be managing? We're here to tell you that there's no one-size-fits-all answer to this question, buuuut after years of experience we have broken down the key criteria to consider. We call this the Capacity Index. Listen to this episode where we go through the 3 key considerations: Meetings Service load Admin work While there are no hard and fast rules for...
Published 04/10/23
Say goodbye to chaos in your team's workflow and hello 👋 to streamlined success with standard operating procedures (SOPs). This week's podcast episode delves into the importance of SOPs and the secret to creating them. As a team, it's easy to get caught up in day-to-day tasks and lose sight of the bigger picture. However, SOPs are SO important for not only improving efficiency and productivity in your agency but also creating a consistent experience for your clients - WIN 🥳...
Published 03/27/23
Have you been a guest on a podcast? Do you feel uncomfortable with the word 'publicity'? Listen to this week's podcast to hear why you shouldn't think of publicity as a dirty word and instead see it as an opportunity to grow your agency. We chat with Christina Lenkowski from Publicity by Christina, about why podcasts are a great platform to leverage publicity. Being a guest on a podcast is an authentic form of marketing — as Agency Owners can build trust and connect with the audience,...
Published 03/13/23
Are you an Account Manager struggling to impress your agency owner or boss with your work? We've got you covered with this week's episode: "How to Impress Your Agency Owner with Killer Reporting and Metrics" Our recent training session was filmed live and made exclusively available to members inside CAM Community. Buttttt, we're giving you a free sneak peek into this training in this week's podcast episode. Inside this training, we'll show you how to: Implement the Client Success...
Published 02/27/23
If you're looking to boost your client retention rate, you've come to the right place! These are just some of the struggles that many marketing agency owners face when it comes to client retention. But don't worry, we've got you covered! In this episode, we'll teach you how to improve communication, build strong relationships, and create successful partnerships with your clients. So, don't miss out on this valuable information and take the first step towards a successful client retention...
Published 02/13/23
Are you tired of disorganized and inefficient project management in your digital marketing agency? This week on the podcast, Emma Watt, our Training Manager, shares her expertise on the do's and don'ts of integrating a project management platform into your agency. Listen to discover: The fundamental starting points of successful project management How to get the entire team on board with your project management platform The importance of documenting Standard Operating Procedures...
Published 02/06/23
Working remotely has become increasingly popular in recent years, and for good reason. Remote working offers many benefits, like increased productivity, freedom, and flexibility 🔥 DOT & Co. is a fully remote team, so this week on the podcast we chat with Jillian, who has been a remote Client Account Manager for almost 2 years. We dive into what Jillian's day-to-day looks like. She loves having the ability to plan her day around what calls she has on, whether she thinks she'll work...
Published 01/30/23
Today on the podcast we chat with Molly who's the founder of Virtual Assistant Management! She dreamed of having more freedom and flexibility in her career, so left her corporate job and became a Virtual Assistant (VA). That was 10 years ago, and now she's running her own Virtual Assistant Management agency, placing the perfect fit certified professional VAs into agencies and businesses. Molly also runs training programs to teach competency in the Virtual Assistant space, ensuring her VAs...
Published 01/23/23
In this episode, we're talking allll about boundaries and why they're so important to set. As Sheena, our very own Client Account Manager says — good boundaries start with managing expectations. We chat about how to manage expectations from the start (we don't want to sound like a broken record but clear communication is key). So that means confirming deliverables and timelines from the get-go (in writing ✏️). [HELPFUL LINKS] Onboarding Checklist: Grab our onboarding checklist...
Published 01/16/23
We're back for 2023! In this episode, we're speaking with guest Adam Weil from White Rabbit Group. Adam touches on the difficulty he had outsourcing web dev previously (I'm sure some of you can relate). Then fast forward to now, where he's running an agency that partners with agencies offering custom design, website dev, and app development. We chat about what White Rabbit has put in place to overcome those typical challenges that occur when outsourcing — transparency and good communication...
Published 01/09/23
In our final episode of 2022, we're wrapping up the year by talking about what NOT to do when you have more than one Account Manager. It's an exciting time when your agency has grown so much that you need to bring on another Account Manager 🌱 - WIN BUT how do you make it a smooth transition for both your team AND your clients? We're breaking down what not to do and sharing what you should do, like ensuring your clients have a dedicated 'go-to' person. Listen to this episode to check that...
Published 12/19/22
Remote working has become a lot more popular, in the last few years, as many businesses had to adapt during the pandemic. Buuut we think it should be here to stay, and here's why - a remote team can actually have a positive impact on your bottom line. Plus, we've seen that a lot of people are looking specifically for remote opportunities, so by offering a remote role you'll not only attract more talent but it could also save you money in the long run: win-win! Sounds great, right? Listen...
Published 12/12/22
🚨We're spilling our secret sauce for hiring premium Client Account Managers! Yep, we're sharing ALL the details of our hiring process from where we look for talent through to every single step that candidates take before being hired by us. We don't want to toot our own horn, but with over 600 applicants every month, we know a thing or two about finding the best talent! WARNING: It's not a short process but it's how we ensure we find unicorns for our agencies 🦄 If you've decided to hire an...
Published 12/05/22
This week on the podcast we have our final training with operations expert, Alyson! So, you've taken the leap and finally hired a Client Account Manager - well done you! BUT how do you manage your Account Manager to make sure you're getting an ROI and setting them up for success? We've said it once and we'll say it again, a great Client Account Manager can really have a positive impact on an agency's bottom line. Listen to this week's episode where we're sharing the exact systems, KPIs...
Published 11/28/22
Are you ready for Part 2 of our training series with operations expert, Alyson? In this week's podcast, you’ll learn not only what to consider before hiring an Account Manager, but what things you should have in place before you do so. If you hire a new Account Manager, you want to set them up for success 💪 We're digging into the best ways to do this and sharing takeaways you can start doing RIGHT NOW! The truth is, removing you from the day-to-day of the business can feel uncomfortable....
Published 11/21/22
This week on the podcast we're V EXCITED to share a training series we hosted with Alyson, Operations Expert. We're diving into the #1 asked question from agency owners: When Should I Hire An Account Manager? We’ve heard it all before. I’m not ready I need to get my processes and systems organized I need to learn how to train an account manager I don’t have time to train It’s easier to just do it myself It’s just not the right time. Here’s the truth: Any time is the right time...
Published 11/14/22
Perhaps you're hesitant to hire a Client Account Manager because you don't have the time to train someone OR you've hired an Account Manager before, and it hasn't gone well. BUT not having a dedicated Client Account Manager in your agency could hinder your growth! In today's episode, we're chatting about the value of having an experienced Client Account Manager in your agency. 'Experienced' being the keyword. You need someone who already has an in-depth marketing understanding AND knows...
Published 11/07/22
With the Holidays just around the corner, we hear a lot of people buzzing about what to give their clients. But in our opinion, this should be a part of your overall marketing strategy and budget for the year! 🎁 Now, stick with us... We did a previous episode on gifting, where we walk through different options (watch this episode here), but in today's episode, we're talking about the strategy of gifting. As an agency, our clients are trusting us to help build their businesses, but we also...
Published 10/31/22
Are you addicted to being busy? Do you feel a compulsive need to fill up your schedule? Do you become anxious at the thought of slowing down and not getting things done? You're nodding your head along, aren't you? ✋ We see this SOOOO frequently with agency owners — they think that once they hire a Client Account Manager, they'll finally get to the other things in their business, but they just get busy with other tasks. [HELPFUL LINKS] Onboarding Checklist: Grab our onboarding...
Published 10/24/22
In this episode, we're identifying who YOU need inside your agency—an Account Manager or Project Manager. Simply put, an Account Manager is responsible for keeping the client happy. How do they do that? → By being super proactive with communication and project updates. → Providing strong hand-holding for the entire process. → Keeping the team aware of project stages and where the client is at. ... all while ensuring everything is operating smoothly from both sides. You're right— there's...
Published 10/17/22
So, you’ve already hired a client account manager (or 2 or 3) - GREAT START! AND now you’re wondering whether it’s time to pull the trigger on hiring another superstar account manager? 🌟 If these sound like you then it may be time to hire another account manager... which is a great sign that your agency is growing! 👏🏼 Listen to the full episode where we dive into each of these signs. Bonus: If you’re unsure how to calculate how much time you need from an account manager, then listen to...
Published 10/10/22