Are you ready to take your eCommerce ads to the next level? In this episode of the eCommerce Podcast, Matt Edmundson sits down with Nikki Lindgren, the savvy marketer turned agency founder, to discuss advanced video hooks and strategies that can skyrocket your ROAS by up to 27%! Discover: The power of outcome hooks like before-and-after videos and how to navigate Meta's ad policiesWhy frequently asked questions (FAQs) make fantastic video contentThe importance of telling the truth attractively in your adsHow to create a funnel that lives entirely on social mediaThe impact of pointing your ads to TikTok Shop or Meta Shops instead of your own eCommerce store But that's not all! Nikki also shares her insights on: Optimising your category pages for SEO with meta tags that matterThe evolution of user-generated content (UGC) and how to leverage it effectivelyCrafting compelling ads using "Us vs Them" comparisonsThe role of AI in the creative process and which tools are worth exploring If you're an eCommerce entrepreneur or manager looking to elevate your paid media game, this episode is a must-listen!