In this episode of the eCommerce Podcast, Matt Edmundson is joined by Steven Schneider, the maestro of Trio SEO, to discuss the importance of blogging for eCommerce sites and share practical strategies for creating content that converts. Discover: Why blogging is still a must for eCommerce sites in 2024How to approach blogging from a customer's perspectiveThe power of focusing on bottom-of-funnel contentStrategies for creating a cohesive internal linking structureTips for optimising your product pages for SEO success Key Takeaways: Blogging helps Google understand and rank your eCommerce site by providing context and topical authorityFocus on creating bottom-of-funnel content that targets customers who are ready to buyUse a "reverse funnel" approach, starting with bottom-of-funnel content and working up to top-of-funnel topicsAim for 1,500 to 2,000 words per blog post, but prioritise providing value over hitting a specific word countIncorporate video content and embed it in your blog posts to increase engagement and provide additional valueImplement a strategic internal linking structure to help Google crawl your site more efficiently and help readers navigate your contentOptimise your product pages with relevant FAQs, shipping information, and other details that help customers make informed decisionsSteven emphasises the importance of investing in blogging for the long-term success of your eCommerce site, comparing it to saving for retirement – the earlier you start, the better off you'll be. Whether you're just starting out with blogging or looking to take your content strategy to the next level, this episode is packed with actionable insights and proven strategies for eCommerce success. Don't miss this opportunity to learn from the experts and start harnessing the power of blogging for your eCommerce site today!