Dive into the world of B2B marketing with Boris Rabinovici, CEO of RAB2B, in this captivating episode of the Lifelong Customer Podcast. Host Brad Hammond explores Boris's journey from growing up in the family business to leading a company that specializes in Industrial Tech and Healthcare marketing. Discover the importance of putting the audience at the center, the impact of AI on agility and efficiency, and the significance of first-party data in strategic planning. Boris shares valuable insights on the buyer's journey, the role of technology as an enabler, and the crucial balance between quick wins and long-term transformative effects.