043 | How to navigate Global Travel Retail as a Brand Building

The MAFFEO DRINKS Podcast

043 | How to navigate Global Travel Retail as a Brand Building Channel | Part2/2 with André De Almeida (Glasgow, Scotland)

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In Episode 043 I continued the conversation with André de Almeida from Episode 042. In this part we digged into GTR, Global Travel Retail as a Bottom-up Channel. André is a Drinks Industry Consultant and Founder of the "Inside the Cask" website. André has 20 years of experience having worked with Loch Lomond Group, William Grant & Sons, Edrington, and other drinks companies. He is also a Drinks Jury Member at Spirits Selection by Concours Mondial de Bruxelles. Time Stamps 0:00 Intro 0:14 Global Travel Retail Logistics 7:55 Segmenting Airports 10:31 Local Airport Advantage 13:42 Airport Stakeholders 18:35 Staffing Airports 22:11 Identifying Your Consumer 34:42 Local vs. Standardized Airport Selection 41:07 Wrapping Up About The Host: Chris Maffeo About The Guest: Andre De Almeida

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