048 | Building with Purpose: Recruiting People into New Categories Through Flavor | Part 1/2 with Stephanie Jordan, Co-Founder of B Corp Avallen Spirits (Amsterdam, NL)
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Description
In Episode 048 I had the honor to talk to Stephanie Jordan. She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he also runs her Sales & Marketing Consultancy, Drinking Out Loud. Before that she has ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
3:04 Bringing A Non-Trendy Category To Market
5:54 Brand Or Liquid Led
9:19 Target Occasion Vs Category
14:58 Multi or Single Target Occasion
24:11 Sustainability Messaging
30:03 Outro
About The Host: Chris Maffeo
About The Guest: Stephanie Jordan
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In Ep. 61, I continued the conversation with Nick Gillett from Ep. 60. He’s the Managing Director of Mangrove Global. We spoke about all the aspects of bringing Drinks Brands to market from start to scale, including distributors, Wholesalers, and all the links in the Drinks Ecosystem. I hope you...
Published 05/21/24
Published 05/21/24
In Ep. 60, I had an incredible chat with Nick Gillett, Managing Director of Mangrove Global. We spoke about all the aspects of bringing Drinks Brands to market from start to scale, including distributors, Wholesalers, and all the links in the Drinks Ecosystem. I hope you will enjoy our...
Published 05/14/24
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