How to set up, track, and optimize the right audience for your brand with Stephanie Clapham
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Description
In this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns.
Tune in to learn how to:
Choose the right targeting for your company size and brand lifecycle stage
Define the optimal audience size
Measure the effectiveness of different audiences
Links mentioned in the show:
Follow Stephanie on LinkedIn.
Start your free 14-day Supermetrics trial.
Follow Supermetrics on Twitter.
Follow Anna on Twitter.
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