In this session of The Martechno Beat podcast, we got into an exciting and insightful discussion on the “Relevance of Data in the Fintech space” with  Mr Oluwatayo Alofun, Head of digital at Interswitch Group. Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis. Here’s a brief breakdown of what is covered in this episode: How big data helps fintechs create a digital log Difference between operating with the knowledge of data and without the knowledge of data How data and forecasting can also help fintechs to recommend the right services/products based on their customers' individual spending behavior How has data made a difference in a marketing campaign activity Final words for marketers not utilizing data