In this podcast episode, we delved into the significant potential of data analytics and its role in enhancing business strategies, particularly in the realm of marketing. Our guest, Ms. Peace Obinani, Product Marketing Manager at Piggyvest, joined us for an insightful conversation where we explored the following key points: Understanding Data's Significance Navigating Data Types - Policy and Security Harnessing Data for Marketing Excellence The Fusion of AI and Data-Driven...

In this episode of the Martech Series Podcast, host Clyde Pascual welcomes Diep Bui, CEO and Co-founder of eJoy English Vietnam. Diep shares her inspiring journey and discusses the strategies her company employs to keep users engaged and address the rising challenges of new customer acquisition. Diep emphasizes the importance of automation and personalization for customer engagement. With customers worldwide, eJoy Learning Vietnam aims to provide service and support 24/7 through automation,...

In this session of The Martechno Beat Podcast, we are joined by Vrinda Aggarwal - Lead, Customer Lifecycle Management at Join Ventures to talk about how AI/ML in Marketing is evolving and benefiting the new age marketers.  We also discuss various things marketers need to keep in mind when trying to utilize the power of AI ML to boost customer engagement and conversion.  IGP is an online retailer of personalised, floral, gourmet and handmade gifting products. The company is headquartered in...

Digital first businesses have experienced massive tailwinds. Consumers were forced to spend on mobile and digital channels , which led to unprecedented growth for most digital companies that took advantage of the situation.  To get a deeper understanding of how to ace marketing with a digital-first mindset, we caught up with MR Kunle Ajani, Omnichannel Marketing Manager at Konga. Founded in 2012, Konga.com is a e-commerce company that offers a third-party online marketplace, as well as ...

In this session of The Martechno Beat Podcast, we are joined by Irene Aguh, Founder and CEO, Rêvie and Global Head of Marketing, Fuzu. Fuzu Limited is a Kenyan-Finnish company that launched the Fuzu employment platform in 2015. Fuzu is an online career and recruitment platform. It provides job seekers an access to career advice, online learning and jobs. It provides employers with a set of tools to identify best matching candidates via search and recruitment solutions and automated CV...

In this session of The Martechno Beat podcast, we got into an exciting and insightful discussion on the “Relevance of Data in the Fintech space” with  Mr. Oluwatayo Alofun, Digital at Interswitch Group. Interswitch is an Africa-focused integrated digital payments and commerce company. It facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis. Here’s a brief breakdown of what is covered in this...

In this session of The Martechno Beat Podcast, we are joined by Irene Aguh, Founder and CEO, Rêvie and Global Head of Marketing, Fuzu. Fuzu Limited is a Kenyan-Finnish company that launched the Fuzu employment platform in 2015. Fuzu is an online career and recruitment platform which provides job seekers an access to career advice, online learning and jobs. For employers it provides a set of tools for identifying best matching candidates via search and recruitment solutions and automated...

In this session of The Martechno Beat podcast, we got into an exciting and insightful discussion on the “Relevance of Data in the Fintech space” with  Mr Oluwatayo Alofun, Head of digital at Interswitch Group. Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis. Here’s a brief breakdown of what is covered...

In this session of The Martechno Beat Podcast, we are joined by JT Solis – CEO, Teril Siy – Head of Product, and Josef Amarra - CTO to talk about their experience managing the Philippines’ newest online grocer. We also cover the community that Mayani has built during the pandemic and discuss best practices for organizations that are getting started within the industry. Here’s a brief breakdown of what is covered in this episode: A short description of Mayani PH How they thrived during...

In this session of The Martechno Beat Podcast, we chatted with Sourabh Gupta, VP Product Management, about his experience with PLG in today’s Fintech market. We also cover various other aspects that enable the growth of teams and extract the product’s best value. Sourabh is a product leader with 14 years of experience, spread across product management. He has built products to solve user problems and management consulting, where he has helped solve business problems. Here’s a brief...

In this session of The Martechno Beat podcast, we chat with Sanjeev Nichani, Head - CRM and Loyalty at Apparel group, about his experience managing the world’s largest loyalty program. We also cover the loyalty program offered by the Apparel group and discuss best practices for organizations that are getting started with customer loyalty. Sanjeev Nichani is a seasoned CRM and loyalty marketing professional with over 15 years of experience across retail and loyalty marketing. He has worked...

In this episode of The Martechno Beat podcast, we get into an exciting and insightful discussion on the transformation of the eCommerce landscape in the post-pandemic era with Mr. Claudiu Berechet. Claudiu has previously led Vivre's endeavor to improve its marketplace platform by analyzing and improving all customer touch-points. He has rich experience in customer engagement, loyalty programs, CDXP, UX/UI, RFM modeling, and everything around customer centricity in the eComm world. In this...

In this session of The Martechno Beat Podcast, we cover the services and features offered by TopKarir Indonesia and how they are building a community of young professionals and small businesses who need guidance to get going in their respective journeys. We are joined by Diana Tanu, CMO at TopKarir to discuss the latest trends in the job market and how young professionals can leverage the same to get ahead in their careers. We also cover the best practices to create a digital experience for...

In this episode of The Martechno Beat Podcast, we have the pleasure to sit down with a fascinating guest and the Chief Marketing Officer of Daraz Bangladesh (a wholly-owned subsidiary of Alibaba Group) - Md. Tajdin Hassan. Joined by our hosts Prashant Pramhans – VP Growth, and Mayank Tomar – AVP Product Sales from Netcore Cloud, they delved into the rise of Daraz from a small online fashion retailer to the largest eCommerce player in Bangladesh. Tajdin opens up about the journey of Daraz...

In this episode of The Martechno Beat Podcast, we cover the growth story of Pizza Hut. We caught up with Premnath Unnikrishnan, who heads Digital, eCommerce, and Retention at Pizza Hut Malaysia to discuss the changing trends in consumer behavior pre & post covid era, and how marketing has evolved. Prem has a rich digital experience covering eCommerce, tech, strategic digital planning, and account management with a proven track record of building brands digitally and executing successful...

We're in the midst of a significant transition in how people use and buy software products. For a very long time, sales and marketing have been on opposite sides of the table. While Sales focuses on getting as much revenue as possible, Marketing focuses on acquiring as many users as possible and then retaining them. This separation between sales and marketing is one of the reasons why growth hacking has come into existence. The approach followed by new-age companies is by focusing on...

The COVID-19 pandemic had a massive impact on the economy, which resulted in a decrease in fixed deposit and saving schemes interest rates. Thus, investing in stock markets emerged as the top choice for most investors. A record 142 lakh new individual investors entered the Indian stock market in the financial year 2020-2021. The rise in digital technology, including cheap trading platforms has made life easier for individuals to start investing. To understand how the pandemic led to an...

The world is evolving rapidly. In today’s world, people don’t just use products but interact with them at a higher level. As consumption habits change over time, people are using products in different ways. In order to stay on top of trends and changes, companies have a lot to think about. The challenge ahead of companies is that there are alternative products coming up at the same time. The onus is thus on them to showcase the unique value their product provides and how it addresses the...

The pandemic led to substantial changes in the eCommerce and retail industry and was a major reason why so many users shopped online. As more customers shift towards online shopping, the eCommerce market will grow at an exponential rate in the coming years. According to ecommerceDB, the Turkish eCommerce market contributed to the global growth rate of 26% in 2020, with a 43% increase. New markets are emerging, and established markets have the potential to grow even more. To get a deep...

The last year and a half have seen a massive transformation in the retail and eCommerce landscape. eCommerce saw growth which would have taken a couple of years in just a couple of months. This presented great opportunities to brands that evolved rapidly by leveraging digital technologies to engage with their customers. Even traditional in-store brands evolved and got into the online space. To understand how global eCommerce brands have scaled rapidly in a constantly evolving retail world,...

The retail and eCommerce landscape has seen a sea change over the past couple of years. The pandemic caused a massive shift in consumer behavior as shoppers were forced to rely on online brands to do their shopping. Businesses scrambled to keep up with customer demands, in terms of inventory and technological capabilities. In such an unprecedented time, digital technologies have aided the survival of eCommerce and retail brands. To learn more about the pandemic's impact on the eCommerce and...

As the effects of the pandemic start to wear off after over 17 months, the travel industry is bracing itself for future growth as people are eager to start travelling again. The travel industry is also in a period of transition as they embrace technology like never before.Digital Transformation has completely transformed the way travel companies communicate and engage their customers. Wakanow is Africa's one-stop shop for low-cost flights, hotel bookings, and airport pick-ups. They assist...

As smartphones continue to penetrate into smaller towns, users are depending on mobile apps for all their needs. From shopping online to completing payments on digital platforms, everything’s done at ease on mobiles. So much so that users have even started maintaining their ledgers on mobile apps. The beauty of this is it’s very easy to track and offers many more benefits than doing it in primitive ways. Khatabook enables micro, small and medium merchants to track business transactions...

The impact of the pandemic on the state of e-commerce around the world cannot be understated. According to Salesforce in Q2 and Q3 of 2020, e-commerce growth in Australia was the highest across the globe. Buyers turned to online shopping in lockdowns. But with e-commerce offering massive benefits as compared to shopping at a store, buyers continued to purchase from the comfort of their homes. Kmart Australia Limited is a leading Australian-based retail brand that operates over 230 stores...