In this podcast episode, we delved into the significant potential of data analytics and its role in enhancing business strategies, particularly in the realm of marketing. Our guest, Ms. Peace Obinani, Product Marketing Manager at Piggyvest, joined us for an insightful conversation where we explored the following key points: Understanding Data's Significance Navigating Data Types - Policy and Security Harnessing Data for Marketing Excellence The Fusion of AI and Data-Driven Marketing Tracing Customer Journey from Acquisition to Loyalty Tools for Data-Centric Customer Engagement