Description
Kari Poppleton is a sales/marketing/business/revenue data detective!
In this episode, we discuss the importance of knowing your numbers to grow your sales and grow your business.
Kari helps CEOs and CMOs track and analyze the right data the right way.
We discuss the resistance many professional salespeople, sales managers, business owners, and entrepreneurs have towards numbers and how to overcome that due to the need and the value of continuous monitoring and analysis.
We get into tracking your marketing efforts, understanding attribution and marketing channels, and the role of a data detective in identifying bottlenecks and how to remove them.
She emphasizes the importance of measuring and improving sales numbers, as well as the need for proactive planning and creating a safe and supportive environment for data analysis.
https://blog.thesaleswhisperer.com/p/kari-poppleton-know-your-numbers
Takeaways
Numbers play a crucial role in business and can help drive growth and decision-making. Many people have a resistance to numbers and may need support and guidance to overcome it. Tracking and analyzing marketing efforts, understanding attribution, and monitoring sales numbers are essential for business success. Proactive planning and creating a safe and supportive environment are key to embracing data analysis. Chapters
00:00 Introduction and Background
00:39 The Importance of Numbers in Business
03:28 Tracking and Analyzing Marketing Efforts
04:28 Understanding Attribution and Marketing Channels
06:05 The Need for Continuous Monitoring and Analysis
06:26 The Importance of Sales Pipeline Tracking
07:28 The Relationship Between Numbers and Growth
08:31 The Resistance to Embrace Numbers
09:57 The Role of a Data Detective
11:01 Tracking Digital Numbers and Sales Pipeline
12:28 Improving Follow-up and Lead Quality
13:54 The Importance of Measuring and Improving
15:03 Helping Businesses Make Data-Driven Decisions
16:30 Balancing Operations, Marketing, and Tech
18:11 Overcoming Embarrassment and Resistance
19:50 Creating a Safe and Supportive Environment
21:21 Navigating Stakeholder Input and Resistance
23:25 The Importance of Proactive Planning
25:10 Recommended Tools and Reports
30:09 Offering a Free Guide on Data Analysis
31:03 Discussion on Winnipeg and Northern Lights
33:17 Conclusion
Market like you mean it.
Now go sell something.
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