Reviews
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“Greg’s comment at about 5:10 of bonus episode 436 available to Patreon subscribers about potentially “giving websites away for free” reminds me of my reflections on mid-market ERP implementation projects. In our case, both the customer’s transformation and their maximum potential lifetime value...”Read full review »
BTerrell Group via Apple Podcasts ·
United States of America ·
05/08/23
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“I have read a few of Ron Baker’s books over the past 15 years. They started out having great ideas and I’ve implemented some of them. But over the years he’s become arrogant and spends more time bashing other models than providing real-life implementation ideas. I bought his latest book Time’s Up...”Read full review »
CUSteve via Apple Podcasts ·
United States of America ·
02/02/23
“I really enjoy your podcast The Soul of Enterprise: Business in the Knowledge Economy, and I would recommend it to anyone interested in the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. I just listened to the episode with with Andrew...”Read full review »
I value the unique angle via Apple Podcasts ·
Austria ·
12/22/22
“Excellent podcast- knowing Ed personally he is always insightful and found him to be a deep thinker. This seems to be a good pairing and this is definitely worth a listen on the drive home!”
SWBelof via Apple Podcasts ·
United States of America ·
07/09/22
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“Full disclosure. I have been a guest on the podcast.
Value can be defined as how something is better with you or how it would be worse without you. I’m a much better business person having become a fan of this show. As a professor, researcher, and consultant, TSOE is my primary source of new...”Read full review »
Dr Reginald via Apple Podcasts ·
United States of America ·
03/14/22
“I embraced the concepts around fixed pricing and how they can apply to consulting. For years I only half heartedly believed these “concepts” until I actually put them into practice. Cut my number of customers in half. Doubled my income. When Ed and Ron talk I listen. Closely.”
mas90guru ct via Apple Podcasts ·
United States of America ·
07/03/21
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“I have been a huge fan of Ron’s books for decades. The knowledge from his books have literally earned me millions of dollars in additional revenue.
I don’t know why, but I just realized that Ron has a podcast! I just finished the first episode and this is now my favorite podcast. I am sooo...”Read full review »
The IC-DISC Guy via Apple Podcasts ·
United States of America ·
04/23/21
“If you made it this far, then congratulations! You’ve discovered the Fountain of Truth! Seriously, Ron and Ed are able to distill and synthesize a body of knowledge that extends beyond the disciplines and time (wink). I now find myself listening and re-listening to the archives, and taking notes...”Read full review »
Lee Handley via Apple Podcasts ·
United States of America ·
02/05/21
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“After recently sustaining a back injury I have taken up walking and this podcast is my constant partner. Ron and Ed have a great rapport between themselves and their guests. They have brilliant guests who share openly about matters that should inspire any business leader that desires their...”Read full review »
SBWA23 via Apple Podcasts ·
Australia ·
01/05/21
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“While Ron and Ed were good and my dad was okay (Matthew), my favourite bit was Greg Kyte and when he talked about the book Ron and Ed wrote.
Kind regards Aven Burgess age 10
(Matthew’s little kid)
(Favourite daughter))”
Aven Burgess via Apple Podcasts ·
Australia ·
07/25/20
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“Ed and Ron are some of the deepest thinkers about business and the knowledge economy around. Every episode contains at least one mind-blowing takeaway and I’ve found myself continually refreshing my podcast app on Friday afternoon for the new episode. I only gave them 5 stars because the app...”Read full review »
Chris Hervochon via Apple Podcasts ·
United States of America ·
05/08/20
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“I had heard someone recommend Ron Baker, and I found this podcast because his name was on it.
I was listening to the podcast when a voice said something like, “Have you ever stopped listening to a podcast because it had too many commercials? Of course not because you’re here right now. ”
I...”Read full review »
ThatGuySam via Apple Podcasts ·
United States of America ·
05/06/20
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“Have you ever listen to a podcast twice? I have, but have you ever listen The Soul of Enterprise twice? Many times. Listen, learn, and enjoy. Thanks Ron and Ed for have a great conversation that’s worth listening to twice.”
Smacktheduck via Apple Podcasts ·
United States of America ·
03/29/20
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“I’ve been listening for a couple of months to Ron and Ed on my daily walks. These podcasts are part of my curriculum as I make my transition from providing bookkeeping services to controller/consulting services. I appreciate their insight into the many ways that technology continues to change our...”Read full review »
Boy man dude via Apple Podcasts ·
United States of America ·
09/26/19
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rws_01 via Apple Podcasts ·
Australia ·
08/05/19
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“I enjoy The Soul of Enterprise and highly recommend to those who want to have a deeper understanding of business and economics. Ed and Ron are very talented communicators and it is with great pleasure that I can listen either live on Friday afternoons or through one of the recorded episodes. I...”Read full review »
Steve Chase Docs via Apple Podcasts ·
United States of America ·
08/02/19
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“From Peter Drucker to Fr. Sirico to George Gilder and many others, there is something to learn from every single podcast. I'm late to the party and have started at the beginning - the Goldilocks pricing strategy has already paid off!”Read full review »
MURedskin86 via Apple Podcasts ·
United States of America ·
07/29/19
“I could be Ron and Ed’s #1 fan - never miss their weekly show. Quality interviews and for their monthly Friday wrap ups, a fascinating selection of topics. Recommend this to all inquiring minds.”
Michelle, Australia via Apple Podcasts ·
Australia ·
05/24/19
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“The Soul of Enterprise is one of my favourite podcasts to listen to. The depth of knowledge and variety of topics are always delivered in an interesting and refreshing way.
I thoroughly enjoy Ed and Ron’s show, not in the least because of the immense personal and professional growth it’s given...”Read full review »
CourtsDeag. via Apple Podcasts ·
Australia ·
05/22/19
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“TSOE is one of my favorite podcasts. Ron and Ed tackle many different business topics, always from a unique perspective. They do their research and apply what they learn using their own mental frameworks. Well, we all do that, but their frameworks are fascinating. Listen with curiousity and...”Read full review »
Mark Stiving via Apple Podcasts ·
United States of America ·
04/27/19
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“About a year ago, I stated listening to the Soul of Enterprise. I started listening on the way to the Expensicon conference in Bora Bora. One morning I happen to sit down with Greg LaFollette for breakfast. You know what we talked about? The Soul of Enterprise podcast.
If you’re a forward...”Read full review »
Zolly125 via Apple Podcasts ·
United States of America ·
03/17/19
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“Ron & Ed do fantastic job interviewing guests, using their deep knowledge and experience across many subjects to provide the listener with practical advice, funny interplay and deep thinking.
Keep providing those quality show notes, they're a life saver.”Read full review »
Chris Manser via Apple Podcasts ·
Australia ·
02/17/19
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“As a newly minted accounting graduate, it’s hard enough to keep up with the learning curve of entering public accounting, let alone get ahead of it. Not only Ron and Ed discuss topics you’ll rarely hear around the office, but their focus on mentorship and thinking beyond conventional wisdom is...”Read full review »
Daniel Dalto via Apple Podcasts ·
United States of America ·
02/16/19
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“I’m a tradesperson and small business owner, so maybe I’m not the typical listener here but I really love the show. I was searching for podcasts about customer service and efficiency and had the fantastic luck to find this gem! They had me at the Reagan intro but key with topics like value...”Read full review »
Scott The Locksmith via Apple Podcasts ·
United States of America ·
12/02/18
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“I’m a British accountant with my own practice in the UK. I have followed Ron Baker’s writing on the future of professional practices and his work at Verasage for several years now. I really enjoyed the podcast I listened to. Witty, light-hearted and thought-provoking. I liked Ron’s buddy Ed Klass...”Read full review »
Freddymou via Apple Podcasts ·
Great Britain ·
09/10/18
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“Ron and Ed have a great approach to economics in a way that makes the concepts approachable and understandable. Their guests and book reviews are invaluable to the busy professional. Thanks guys!
Dan C”
Pricing Newbie via Apple Podcasts ·
United States of America ·
07/24/18
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“I love this show and wait all week for the next episode with well deserved anticipation. Ron and Ed are a perfect fit, their commentator style s definitely compliment each other. Guest speakers are always outstanding! Thank you guys!!”
SMBcents via Apple Podcasts ·
United States of America ·
05/13/18
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“Great podcast covering Accounting and economics, what can be better?
Also the only podcast that I trust regarding current events in this political climate.
@jacoboberlander, CPA”
Plainvenilla via Apple Podcasts ·
United States of America ·
04/17/18
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“I’m an avid consumer of business and knowledge podcasts and this is hands-down one of the best podcasts out there. Particularly if you are a service or knowledge professional, but also just for anyone who wants to understand the world better, Ed and Ron’s topics and commentary are powerful and...”Read full review »
WeLiveToServe via Apple Podcasts ·
United States of America ·
04/02/18
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“Love listening to your show and ideas that you discuss. I tend to listen over and over again and get new ideas each time.
Thank you for taking the time to complete amazing show notes as well. It is a great customer experience to have that resource.”
dyan burgess via Apple Podcasts ·
Australia ·
03/27/18
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“Listening to TSOE right from the beginning and practising it since 1998, I think I have a basic idea about value pricing. I also own virtually all the important books on the topic ranging from Alan Weiss, through Ron and Mahan all the way to Reed Holden.
But episode #182 on the value conversation...”Read full review »
Tom "Bald Dog" Varjan via Apple Podcasts ·
Canada ·
03/25/18
“This review is way (WAY) past due. In the interest of full disclosure I must first tell you that Ron & Ed are both long time friends of mine. So there's that.
But --- friendship aside, I will tell you that I consure a LOT of information via podcasts and my subscriptions often outstrip my...”Read full review »
Glafollette via Apple Podcasts ·
United States of America ·
03/19/18
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“These guys have great practical insight, refreshing they do it with humility, humor and practical experience. I even applied to my own business b/c what and how they explained was easy to digest. Great podcast.”
TIm WM via Apple Podcasts ·
United States of America ·
03/13/18
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“This podcast has been a great way to continue to drip the ideas and methods of value pricing into my daily work habits. I run an eCommerce software agency, and my business partner, our Sales Director, and I share our sales and business development workload. Many episodes of this podcast have been...”Read full review »
mlubbe78 via Apple Podcasts ·
United States of America ·
03/11/18
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“The VeraSage community saved my life.
The opportunity to learn from Ron Baker and Ed Kless every week is exceptional.”
Matthew Burgess via Apple Podcasts ·
Australia ·
11/13/17
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“TSoE is in a world of its own. A true look at real world questions and theories existing in our world today. Ed and Ron are the perfect match to keep you engaged and coming back for more every week. I highly recommend everybody to experience The Sould of Enterprise podcast. By adding this to...”Read full review »
Cwicker12 via Apple Podcasts ·
United States of America ·
07/27/17
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“Inspirational, thought proviking, informative, educational - to say the least! I always have many ah ha moments llisting to the Soul of Enterprise with Ron and Ed. So much information that has helped me with my business. If you are a self employed accountant or bookkeeper and don't have...”Read full review »
Susan Quesnel via Apple Podcasts ·
Canada ·
05/08/17
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“Always a learning experience! Never left an episode without thinking about what was talked about.”
RWS15601 via Apple Podcasts ·
United States of America ·
04/26/17
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“I have learned more from TSOE than all the material covered in my undergrad, grad, and CPA degrees combined. If one does not actively follow Ronald J. Baker and Ed Kless they are doing themselves a disservice.”
DavidFile via Apple Podcasts ·
Canada ·
03/21/17
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“I thought this podcast was going to be two ivory-tower, automaton-sounding economists discussing how many angels it will take to run a big enterprise. But they have warmly shifted the way my mind works when it comes both to my little online business and freelancing, and to larger economies. And...”Read full review »
Bart Jones via Apple Podcasts ·
United States of America ·
02/26/17
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“Ron and Ed,
This is simply the best podacst I have found that explores the opportunity for knowledge workers to radically change their business model and offering by focussing on, and understanding, the customer.
I have listened to every episode numerous times, and subsequently followed up by...”Read full review »
Architect - Ben via Apple Podcasts ·
Australia ·
01/31/17
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“I always learn something new on this podcast. Ron and Ed bring in fascinating guests with interesting points of view. Yes, they are opinionated, but they are firmly committed to the survival of accounting and business advisory work as viable careers. The world is changing and so must we if we are...”Read full review »
LizCPAWriter via Apple Podcasts ·
United States of America ·
12/19/16
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“I first encountered Ron Baker when I read Firm of The Future years ago--one of the best books I've ever read.
And how did I miss this podcast until just recently. Love it. I've been through about 13 or so episodes and plan to get through the rest as quickly as possible.
Also, you know a...”Read full review »
G3CFO via Apple Podcasts ·
United States of America ·
10/13/16
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“If you are satisfied with the status quo, then you may want to skip the Soul of Enterprise. If not, you are at the right place to learn from two of the most dynamic and knowledgeable thought leaders in professional knowledge/relationship firms. Of course they go well beyond firms while addressing...”Read full review »
KnuckleTele29 via Apple Podcasts ·
United States of America ·
08/09/16
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“Ron and Ed provide first rate guests and insightful commentary on doing business in the knowledge economy. As a pricing director at a large law firm, the episodes that touch on value based pricing have been particularly thought provoking. This is a must-listen for anyone marketing and innovating...”Read full review »
Kevin Vaarsi via Apple Podcasts ·
United States of America ·
08/08/16
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“Have you ever felt out into the woods as the only person thinking differently than others? I sure have - until I found this podcast. Finally, a place where supremely intelligent people gather to discuss great ideas.
Ed and Ron not only are great minds, they are fun to listen to! Nothing boring...”Read full review »
Debra Kilsheimer via Apple Podcasts ·
United States of America ·
06/24/16
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“I have listened to a lot of podcasts in the last 10 years. The Soul of Enterprise tops my list. Ed and Ron bring great content and storytelling to a genre that tends to be on the dull side.
Keep up the great work guys.”
terveerCPA via Apple Podcasts ·
United States of America ·
05/23/16
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“Ed and Ron present interesting topics each week from which I take something away each listen. They distill social and economic issues, almost always circling back to value. Always worth the listen. I work in process improvement in the Pharma, with no accounting or financial education, and find...”Read full review »
Jonathan in Pharma via Apple Podcasts ·
United States of America ·
05/07/16
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“I am reading their book and came across the podcast. I am so glad the discussion continues! Plus extra bonus catching up on missed podcasts. Thanks Ed and Ron!”
Erica Burles via Apple Podcasts ·
United States of America ·
02/20/16
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