In this podcast episode, Meredith Brough, a sleep consultant and entrepreneur, shares her personal journey and the pivotal moments that shaped her career. She recounts her experience helping a friend's twin babies with sleep and feeding issues, which led her to realize her potential impact on others. Despite initial struggles with business awareness and marketing, Meredith persevered with the help of a support system, including SCORE and a few business coaches. Her heartfelt outreach to a viral Instagram influencer resulted in increased clients and global success.  This opportunity brought new challenges which propelled Meredith towards her beloved work with spirited, sensitive, and high needs babies and children. Adapting to changes in social media, Meredith turned her direction to long form content and several other strategies, which helped Sweet Slumber reach financial stability and growth. Now her passion is teaching and mentoring new sleep consultants. The episode underscores the value of resilience, adaptability, and customized support in entrepreneurship. Highlights: Personal journey and experiences as a sleep consultant and entrepreneurFollowing your heart and your dreams as an entrepreneur Challenges faced in starting the business Looking for the silver lining during difficult situationsHow to stay strong and resilient during slow monthsBuilding the business with limited resources and marketing strugglesThe impact of changes in social media algorithms and rulesAdapting to new methods of teaching and interacting with clientsReinventing the business due to marketing challengesImportance of investing in professional development and working with a business coachEmphasis on adaptability, continuous learning, and finding tailored support within the industry, especially during slow timesJoin "The Circle for Empowering Mothers" Facebook group to learn from Meredith and other coaches who are passionate about supporting you in your work!